Connect with us
Apply Now

Executive Voice

Khaled El Masry Builds A Genderless And Unisex Fashion Community In Egypt

Acquiring an entrepreneurial skill set, especially ones you are very passionate about, cannot be overemphasized. Your passion drives the creativity in you, helps you to generate ideas from a different perspective, and overall, gives you the ultimate gift of happiness. This can be said to the story of Khaled El Masry. The creative genius is proof that learning to develop social skills and their applications plays a major role in achieving success in life.

Khaled El Masry is a young entrepreneur and co-founder of 199X agency, a business he started with a close friend and partner Zeyad ElKadi. The 199X is a digital marketing agency, spanning across the Middle East, and run by young people. 

“The concept of 199X is different, we are all very young and we represent generation Z, which is the digital age,” Khaled said.

Also, Khaled is a plethora of other amazing things like a managing partner at Awkward, a national team swimmer with more than enough local and international experience to his name, an American University in Dubai (AUD) alumnus, a speaker, to mention but a few.  

Newest Development

Presently, Khaled is involved in the development of a fashion community called KIJAQO. Just like all of his endeavors, Kijaqo is a genderless fashion community that is spreading across different regions. So far, Kijaqo has been recognized because of the creativity it espoused. The brand has pushed its marketing drive through the use of social media and employed other non-traditional marketing tools like blogging, the use of Spotify, collaboration with influencers, and so on. This has helped in building a credible platform suitable for all users.

The Kijaqo brand was founded by Khaled as a result of his creative practice. Despite being a young brand, launched at the end of October 2020, Kijaqo has stepped up Cairo’s fashion scene and has received great feedback and patronage. The brand boasts of having reached over a million social media accounts and has received over a thousand orders.

The brand name “kee-yako” intentionally means nothing because Khaled El Masry wanted to show that underneath a seemingly minimal exterior there can be a whole world of meaning. Also, he wanted something that would enable him to follow his creative passion without any hindrances. 

“I wanted to create something very comfortable that still emits an air of luxury. There’s a huge demand in our market for that, and yet not a lot of supply,” Khaled says.

He is passionate about creating a fashion community that will spread across the regions and allows people from different corners of the world to see his creative tendencies.

He further explains that “My objective is to create a community, not just sell a lot”.

How has the Kijaqo fashion brand faired?

Despite Kijaqo’s recent establishment, the brand can boast of achievements that any fashion brand will be proud of at that stage. The brand has spread its unique, tasteful, minimal designs on a different pastel palette and granted thousands of orders. So far, Kijaqo is building and expanding to the GCC in months to come. 

Also, the brand receives several pre-orders for its coming collection. This can be attributed to the success of its earlier fashion venture, “The Collab Collection”, which was released with the assistance of Sharrif Tanyous, a renowned make-up artist. The brand has an online store at Kijaqo.com, where customers can shop online easily.

In all, it is pertinent to state that Khaled El Masry is changing the norm in the fashion scene with Kijaqo. Also, he is a source of inspiration to others showing them that you can achieve anything you set out to.



Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.