We had the pleasure of interviewing Konstantin Kaiser, Founder of Evolute-pr.com
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
- When I graduated from school, I wanted to get my foot into the fitness industry. I shared my knowledge on how to naturally build a fit and healthy body on Instagram and my page exploded at some point, even though I wasn’t posting photos frequently. After that, I was offered a model job abroad. The model agency wanted to fly me to L.A. and pay me $180.000 for one month of shooting, but, after giving it a lot of thought, I declined the offer because I didn’t feel comfortable with me being in this business. I thought there were way better models than me and I wanted to achieve more than shooting aesthetically pleasing photos. So I spend a lot of time in front of my computer, reading articles and books on technology, society, and the latest trends.
When I finally discovered Bitcoin in 2015 I was sincerely intrigued by the blockchain technology. I was already aware of the rigged and flawed monetary system we are living in, so I was instantly hooked by the possibilities that the blockchain technology could deliver for humankind. Always dreaming of a world of freedom and privacy, I spent all my savings on Bitcoin and Ethereum at a very early stage. When everything blew up in 2017 I was in college studying economics. I came to realize that if I use this one in a lifetime opportunity and focus fully on the blockchain industry, I would have way more promising prospects than if I let college consume all of my time. After spending dozens of sleepless nights in front of my computer, it became clear to me: The most entrepreneurial-friendly, European country to open a business in is the island of Cyprus. I quit college, packed my stuff and booked a flight to Larnaca. I quickly integrated and founded my first B2B company which offers services for companies in hyper-growth industries. I realized that many new technologies like the blockchain are not yet regularly covered in media outlets, so I decided to bridge the gap between high-quality content and exposure on major publications. Interestingly enough, you can consider many of the new technologies as hyper-growth industries. Hyper-growth industries have the capacity to disrupt society at an unseen, rapid pace.
Can you share the most interesting story that happened to you since you started your company?
When I immigrated to a new country at the age of 19, I left family and friends back in Germany. As a consequence, I had to make new connections in order to find new friends. My business partner published an article on Entrepreneur.com which lead to a connection via LinkedIn. This was the beginning of a very valuable, amicable business relationship. This is funny because I never believed I would find like-minded people when I lived in Germany. I never imagined immigrating to a small Mediterranean island would resolve that issue, but it did.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
After a week-long extensive outreach to potential clients, we realized that our email provider had an issue which resulted in us not receiving emails. When we finally fixed the issue, an interested client canceled his order, before we even realized that he had accepted our proposal.
What do you think makes your company stand out? Can you share a story?
There are many PR agencies spamming emails to thousands of journalists. We focus on high-quality content that was created and written by experts in the fields. We always make sure to do extensive research before we write a pitch. Not every company is interesting enough to be covered in media outlets. Also, I haven’t seen any marketing agency focusing on hyper-growth industries.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Think of everything as a “wave”. If you are having a hard time and it feels like everything is going down, you need to be aware that this is just the preparation for the next wave up. Bad luck ends and things can change drastically in a matter of days. If you have a strong vision and your values are clear to you, there is no failure which defeats you. Learn from your mistakes and always be grateful, even for the bad events in your life. Studying charts day in and day out really helped me to build this mindset. Giving up when all chips are down is like selling the bottom. You don’t want to sell the bottom.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I was always a lone wolf standing for my own ideas and thoughts against the crowd. Some of my teachers were really mad about my questions. I am a very logical thinker and I am always very skeptical. If something doesn’t add up I start to ask questions. That is a trait that my teachers, and other authorities, disliked about me. However, I wouldn’t have achieved any of the success I experienced today if my mother wouldn’t have believed in me. She was always very supportive and never discouraged me from following my dreams. I am forever thankful for being this lucky to have a loving mother. Without her, I would have surely lost faith in myself since no one believed in me.
How have you used your success to bring goodness to the world?
I wrote a book about veganism and how it helps your health and our environment. I am sincerely convinced that mankind has no other option than turning vegan in the future if we don’t start to produce organic meat without slaughtering animals. I am currently trying to become a person of influence to support young individuals to unleash their full potential. Legends are made, not born.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
Happiness is not something you postpone for the future; it is something you design for the present. Jim Rohn
In my teenage years, I had a very negative mindset. I always thought that I deserve to be happy and that I will suddenly become happy because of external factors. Only when I realized that nobody cares whether I am happy or not, I understood that I have to take responsibilities. Happiness comes from within and you can’t expect it to fall from the sky. The key to happiness is self-awareness.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
- All marketers are Liars.
Being authentic and honest is good, but, to arouse interest, one has to create emotions. Exaggeration is a powerful marketing tool. As long as you focus on delivering the desired end-results, you can make your story much bigger than it ultimately is in reality.
- Everything is much easier than you think.
Initially, I thought you have to be a professional full-stack developer to build a high standards website. I also thought that you need to study journalism to publish well-written articles in top tier publications and I thought you need to study mathematics to do technical analyses on stocks. However, in today’s world, you can learn literally anything in a matter of weeks if you have the right work ethic and an internet connection.
- School is a waste of time
I wish I would have started my business way earlier. I lost precious years to learning irrelevant nonsense in school. I have learned almost every skill that I have by myself, using the internet and online courses.
- Change your thoughts and you change your world.
You set the limits yourself. Whether you think you can do or can’t do it, you are right. The way you look at the things in your life will ultimately decide where your life is going. If you focus on the positive, you will notice much more to be happy about. This cuts both ways: Negative thinking will make your life much harder and way less enjoyable. You see what you want to see.
5. Take responsibility for everything that happens in your life.
Only when you abolish the concept of luck and misfortune, you take full control of your life. If you perceive yourself as an unlucky person, you will ultimately be unlucky. If you experience misfortune, make sure to search for what you could have done better. This will establish a strong mindset which can’t be dragged down by the idea that the world is just not made for you. You will experience luck soon enough. Waiting for it or feeling bad for yourself because you were unlucky won’t help the situation at all. Leave your victim role forever, it will help tremendously.
You are a person of great influence. If you could start a movement that would bring the most amounts of good to the people, what would that be? You never know what your idea can trigger.
It amazes me that you ask exactly that because starting a movement was always my ultimate goal. I would convince people to listen to their inner voice, to their conscience, I would tell them to not get distracted by misinformation and authorities. The world is full of lies, one has to use his own sanity to find the truth. I personally believe in the existence of eternity and that we will all experience each other’s lives. If everyone would believe this too, no one would do harm to other living beings for egotistical reasons, since it would be an act against yourself when you cause suffering for others. When it becomes egoistical to live a peaceful and pacifistic life, that’s the moment when humankind will finally be able to unite and live in harmony.
Connect with Konstantin Kaiser on LinkedIn: https://www.linkedin.com/in/konstantin-kaiser-b5319515b/