Lab916 is an agency that specializes in Amazon optimization. Since its foundation in 1994, Amazon has expanded to a global e-commerce platform. Amazon holds 49% of the U.S market share and receives more than 197 million users each month. Amazon is an online marketplace that sellers cannot afford to ignore. If you are new to Amazon as a seller, you may find this ecosystem as hostile as the Savannah. If you have little knowledge or experience, you may be unable to take advantage of this online marketplace.
If you are looking to optimize your sales on Amazon, then Lab916 is the answer to your secret prayers. The agency offers efficiency as they take the guesswork out of the process and harness their expertise to meet your objectives. According to co-founder Vincent Vu, “In spite of the numerous videos concerning keyword research and optimization, you may feel overwhelmed. You may get anxious, feeling that you do not know enough, and there is still much to learn. Some managers opt to hire freelancers from overseas to do the work for them. However, why would you trust your business to someone who most likely has never owned or grown a successful Amazon business?
Achieving Growth in Amazon
There is a difference between hiring a freelancer and partnering with Lab916. First, Lab916 is an agency with over seven years of experience in the field of Amazon optimization. “We treat your business like it is our own. We have over seven years of experience in Amazon optimization. We have tested different strategies in the e-commerce website and therefore have a thorough understanding of what works and what does not. We have worked with some of the biggest brands on Amazon,” says Vu. About 85% of companies fail in their marketing strategy. This is because when it comes to Amazon, most firms are unaware of what procedures will help them realize growth. Lab916 allows companies to build their business by leveraging true and tested methods and not theories. The methods utilized will help you create a loyal following and a brand audience on Amazon. “Instead of competing with Amazon sellers, we help you to focus on your loyal customers and strategize on how to build a following that will be loyal to your brand,” says Vu.
“Remember – at the end of the day, your product can always be imitated and duplicated – but your brand and authentic voice will always be forever yours. Keep that in mind, when you are developing your brand and think about the brands that you are loyal to. This loyalty translates to dollars at the end of the day – a simple push of a button through a social media post or email newsletter can drive hyper-focused traffic to your listing that continues to give day after day.”
Paying for an Audience to Achieve Growth
Lab916 has committed over 10,000 hours of research into the Amazon A9/A10 algorithm over the past seven years. As a result, they have a wealth of knowledge concerning effective strategies and tactics that can be utilized on Amazon. With the rise of social media platforms, the agency also helps its clients to tap into the social media platform for the acquisition of new clients. “You can skip the curve of building organic traffic by utilizing the power of viral marketing through Facebook advertisements on your most popular niche pages combined with the focused stream of users from a social media influencer within your niche. This requires upfront capital. One of the strategies that we use to achieve this is that we are able to drive outside traffic to your Amazon store. This in turn leads to a massive increase in sales,” says Vu.
The Story and the Message
According to the founders of Lab916, growth on the Amazon platform has to do with the story, and the message. The art of acquiring an audience on Amazon and other social media platforms has much to do with your skill for combining the power of organic and paid traffic from outside of Amazon and funneling them into your listings and storefront. However, there is the question: What are you going to tell your audience? According to Vu, “The beauty of branding is that your authentic voice and brand identity is something that no one can ever imitate or replicate. Your brand’s unique voice, story, and message to the world will be the defining factor that wins your customers over the generic alternative. Every regular brand of deodorant at CVS will bore you to death with the technical features. The real winner will be the deodorant brand that serves to inspire you and sells you a lifestyle. People are not just buying odor protection – they are buying a new identity. Focus on the big idea and watch how your Amazon business changes for the better.”
You may have heard of similar techniques from Amazon gurus and freelancers. Whereas these techniques are powerful and useful when utilized correctly, doing them alone does not work for every business. “What most of these influencers fail to disclose is the fact that the tried and true digital marketing techniques and eCommerce strategies are the most potent – they require work and capital but are a surefire way to bring a boost to your Amazon traffic.”
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