fbpx
Connect with us

Executive Voice

LAYNE SCHMERIN: How to grow a big brand in a competitive digital world ?

Top Tree is one of the most influential digital marketing agencies in the present scenario. The credit for this goes to Layne Schmerin , the co-founder of the Top Tree. Layne alongside with his brother Jonathan Lepow started Top Tree with a motive of promoting their cannabis company making people aware about medical benefits of cannabis. The question is what motivated them to be one of most successful digital marketing agency with more than 10 million client followers worldwide?

The Idea

Layne saw the struggle of his brother Brandon who passed away from cancer. This was a big shock to him and this also acted as a motivation for Layne and his brother to start the Top Tree. In the starting Layne used his agency only to promote his cannabis company , but when he saw the success he realized that his marketing skills can help other also. With his creative and innovative ideas Layne started dealing with new clients.

The Work

Top Tree started working with different clients and they have a very unique way of handling their clients. According to Layne , “ Here at Top Tree we model strategies accoding to the need of our client. We target our audience by engaging them in ad campaigns that have all the contents which are interesting and have information related to the products we want them to buy or know about”. Layne uses meme as a source medium of engaging target audience as meme culture is in its prime and it attracts and engages the current generation most. Top Tree is having more than 1 million followers on instagram and Layne is making most out of it.

The Success

Under the leadership of Layne , Top Tree is having more than 10 million clients which ranges from big names like Columbia Records to e-commerce brand featured on Shark Tank. Layne is young and hungry for more success and according to Layne ‘ it’s just the beginning for him and Top Tree. Layne is an innovative digital marketer who is doing justice to his potential and is opening a lot of gates for upcoming digital marketer.

 

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.