Chris Coussons is a well-known digital marketer, and the founder of Visionary Marketing, a premier full-service agency specializing in delivering exceptional results through Google Ads, SEO, and social media advertising. With a strong track record in the performance marketing, Chris is dedicated to helping businesses achieve their goals through the targeted, data-driven campaigns.
After just 6 months of launching his agency, Chris has been working with some of the UK’s top brands scale up their digital marketing efforts, utilizing high-performing omnichannel campaigns.
We caught up with him to see what he said was the secret to his success, and to find out how Visionary has been a success in such a small amount of time.
Expand your knowledge.
One of the challenges that many agencies and freelancers face is the inability to deliver truly omnichannel campaigns. Agencies often delegate work to siloed departments, while freelancers may only have specialized knowledge in a single channel. Chris is changing this status quo by offering a unique combination of the expertise across multiple disciplines, enabling him to scale businesses and seamlessly integrate channels for maximum impact. This makes Chris Coussons a valuable asset for the companies seeking to maximize the potential of their marketing efforts.
Minimize Agency Costs
Chris said in one of his recent press releases “There’s no reason for an agency to have 20 members of staff, but only have 8 delivering the results. Leaner, more agile teams cut costs but focus on what’s important – generating revenue.”. With businesses feeling the squeeze due to the economic impacts of COVID-19 and the war in Ukraine, cutting non-performing staff and unnecessary outgoings, such as an office or software is an absolute necessity, especially when you can then pass on the savings to your clients.
Start Small, Scale Big
Chris is a firm believer in starting small, and then quickly scaling up marketing efforts once the concept has been proven. “Many businesses don’t have the money to throw away, however, it’s important to make sure that you get enough amount of data before scaling your campaigns. This is hard to balance, but with the experience, you get a feel of how much data you actually need in order to reach statistical significance, and ultimately scale.” he said.
Whilst digital marketing agencies are everywhere, it’s clear that Chris Coussons and Visionary Marketing are truly disrupting the space with their unique approach to the performance marketing and omnichannel campaigns.