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Executive Voice

Learn How Sheila Bella Is Helping Beauty Bosses Scale Their Firms To New Heights.

Sheila Bella is an entrepreneur from a humble background who’s helped numerous beauty bosses earn a substantial income while focusing on the things they love – playing with hair, painting nails, and applying makeup!

A while ago, Sheila figured out how to make $100k – $200k a month, and today she is determined to share her system with other beauty bosses. Her firm, Pretty Rich, is an oasis for beauty bosses to feel safe and supported

In this interview, we will learn more about Sheila and how she’s helping individuals achieve their goals and aspirations.


Tell us more about how you started your online course during the pandemic.


The pandemic was brutal for in-person salons and brow studios. In March 2020, I thought my world was ending. My studio was forced to close its doors, my 400+ person event was canceled, and I had to refund everyone, all of my artists were out of work, and I had no idea how we were going to survive the next few months. 

That rock bottom sparked innovation. I was forced to think outside of the box. Desperation forced me to get creative. Desperation, all of a sudden, made me more comfortable with discomfort. Desperation taught me how to put everything on the line and risk failure at something I had never done before.

Desperation introduced me to the online world, and with that, I was able to have a top-rated podcast, become a global success speaker, and become the leader of a community of boss babes. 

I realized I had a skill, I built a multimillion-dollar brow business when so many struggling artists could not generate six figures. The next natural step for me was to show others how to do the same thing.

Pretty Rich Bosses was born amidst the pandemic, and because of that, so many other businesses were born too. I am in awe of our growth, and I am so grateful.


What tips for success do you have for women starting a business?


Every CEO should learn sales first. Women are just as or even more equipped for sales than men. 

It’s about connection.

It’s about getting deep.

Sales is more about feelings than anything else.

Being convincing is crucial. Too often beauty entrepreneurs look at sales solely as a conversation with customers. But INFLUENCE doesn’t end with customers: it continues with your team. As the visionary of your business, being able to sell your team on the mission of your business is crucial. 

You need to be able to communicate to your customers, bankers, investors, and colleagues why your firm’s mission is worth their time and investment. And as the face of your brand, there is simply no substitute for anyone else. Sales is a MUST HAVE skill for all ENTREPRENEURS. If you want greatness, go out and DEVELOP it, every single day.


What tips do you have for beauty professionals to scale their business?


The only way is to hire. 

You’re not going to get rich trying to save money. The key is learning how to make more, through hiring a team. A team of artists or even just one more artist so you can make double the income and focus on other projects.

And an executive assistant to handle all the busy work and day-to-day BS that keeps you stuck from creating content or maybe a sales team so you can be free of driving in closing sales in your business.

I want to help beautypreneurs create a self-sustaining team, problem-solving, highly motivated & is confident when dealing with your customers.

Everyone has weaknesses and strengths, no matter how good you are there is always someone better.

A lot of people refrain from hiring those that are better than them. Why? They’re intimidated or they feel like it would be hard to control someone “overqualified”.

This is a huge mistake. As a CEO your job is to be a master at sales and recruiting. 

When your team thrives your business will too. A team will not just support you in your weak areas, it will challenge you to greater heights.


How have you been able to create jobs for others and what advice do you have for other women who are facing challenges with expanding their team?


I cut about 32 paychecks a month. I can’t tell you how good it feels to be able to provide opportunities for hard-working & deserving women. 

The Pretty Rich Bosses team is unconventional yet POWERFUL. We are made up of women from all walks of life, different backgrounds, different social-economic upbringings, and education levels. 

My advice for those who are having challenges expanding their team is to have solid agreements. Far too often I hear of work relationships going sour because agreements and paperwork we’re not in place.

Sometimes paperwork is in place one or both parties don’t read them or don’t understand them.

So what’s the point!?

Agreements are important for the protection of both you as well as your worker. For example, A prenup is probably important if you know that you and your husband are going to divorce one day. If you know that for sure you should probably sign a prenuptial agreement if you don’t plan on till death do us part. Very rarely do people spend the rest of their lives at one job. 

Very very rarely.

So expect it! Are you guys going to go to a nursing home together!? No, of course not. So plan for separation.

Eventually. Don’t get too attached OK?!

No matter how nice somebody is or how committed they look or how well this job works with their life goals and their schedule don’t buy it.

Again I am not a legal professional so I cannot give you professional legal advice, but I hope that this steers you in the proper direction seeking legal counsel for and why.


Leave us with an empowering mantra or quote 


If you’re in a trial season, the vision you have right now is clearer than ever. Be grateful for the valleys of life because that is when you have the most accurate view of the world.

Those who are clouded by comfort easily trade purpose for complacency, substitute their greatest potential for leisure, exchange vision for downtime.

When you’re in the trenches of life, you have clarity, unlike any other time. You have urgency; therefore, you realize how much you can do in very little time.

You awaken to possibility because to climb out of your situation; you must first see that there is a way out. Not only that, your vision for people is 20/20. When you have nothing to offer, you know the kindness in others who continue to love you when you’re down. And the fleeting fandom of those who leave at the moment you’re no longer popular. 

Don’t allow the discomfort you experience in the valleys of life to distract you from the caliber of wisdom you can extract in this matchless season. 


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