fbpx
Connect with us

Entrepreneurship

Learn How to Build Successful Social Media Marketing Campaigns with Elijiah Pitman

Everyone knows how to use social media as an individual – we know how to browse and share, but when it comes to building a successful social media marketing campaign from the ground up, it can be a huge challenge.

Why?

Because most brand owners simply don’t know where to start. There’s a huge difference between sharing something that just happened and planning a marketing campaign. Beyond that, getting it right and building successful campaigns is even more of a challenge, so how do we do it?

We asked Elijiah Pitman, founder of @funnysgod and CEO of Clout Media, to share some of his top tips and strategies his company uses to help their clients succeed.

 

How to Build Successful Social Media Marketing Campaigns

Set Realistic Goals for Your Brand

You can’t succeed if you don’t know the destination, and you also won’t succeed if you set the bar too high. Before you start planning, decide what your goal for this campaign is and set a time frame. Whenever Clout Media works with their clients, they first establish what the client wants to achieve from their campaign and in what timeframe they can expect results, so you need to do this for yourself, too.

 

Know Your Target Audience

Not every social media marketing campaign will target the same audience, nor the same platforms, so you need to think about which segment of your customer base you’ll be focusing on for this campaign. That doesn’t mean you’ll alienate other segments, it just means one is the focus for the duration of the campaign. For example, Porsche may promote their newest 911 model to their customers who don’t have children or have the money and desire to buy the newest model as soon as it’s announced. That doesn’t mean the family men and women who purchase their SUVs aren’t interested in the content, just that they’re not the target right now. You can do the same thing.

 

Don’t Plan Your Campaign Content Too Rigidly

It’s always tempting to preplan every post or image for your release, but you need to remember that your audience will only respond to the content that is most relevant and popular, so you need to be aware that things may change by week 10 and require slightly different content. You also need to be flexible enough to pivot the angle of your campaign if you find your audience isn’t responding to it as you’d hoped.

 

Define the Metrics That Matter

Which metrics are you going to champion and keep an eye on throughout this campaign? It’s best not to focus on too many at once, as this can lead you to change things that didn’t need to be changed, or miss out on something truly successful because you were trying to keep all metrics high. So, what metrics best align with your goal? Do you want people to purchase something? To click a link? Or, are you simply looking to grow your brand awareness?

It’s easy to become wrapped up in the “vanity metrics” such as the number of likes, views and comments, but that really only matters if it correlates with your goal. We’d all like a huge amount of visible engagement on our posts, but if a post got a ton of click-throughs, and no comments, you’d likely still be happy with the outcome if that was the goal.

 

Be Aware of What Your Competitors Are Doing

This is not an excuse to stay glued to social media platforms watching every move your competition makes – you simply need to keep an eye on what they’re doing to see what works, what doesn’t, and look for areas of opportunity for your own brand. Don’t copy them directly, but if you see something is working for their audience that may work for your goal, give it a try.

 

Assess Your Results Periodically

If you’re running a 90-day campaign, it’s a good idea to check in periodically, say at the 14-day, 30-day, and 45-day mark to see how things are progressing. You don’t want to be glued to your analytics every day (it’s too tempting to try and course-correct before you have valid data), but you do need to have predefined days to meet with your team and think about if something needs to change – especially if a big event has happened somewhere in the world, or if your competitor does something you need to react to.

 

If you follow all these tips, you’ll be well on your way to building successful social marketing campaigns every time. If you’re still unsure about how best to build successful campaigns for your business, Clout Media is here to help. Simply reach out to them here

Nishit Sangwan is an Actor, Influencer in digital marketing in India, and founder of Asian Times. His experience of working with top most companies have helped him to learn every bit of digital promotional things.

Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Social Media4 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt5 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt5 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.