Salah Eddine Hafidi, a talented online marketing expert and a successful entrepreneur, is making waves across the online
marketing scenario. At the age of 18, Salah is the founder of several digital marketing agencies. He believes in sharing his success story, the strategies he has used that yielded him results, and he hopes to help entrepreneurs and businesses in their internet marketing efforts. Salah is one of those few successful marketers who believes that sharing secrets is the way to growth and development. No one loses in the process!
Salah is all set to help budding entrepreneurs succeed in their digital marketing efforts. He talks about a few secrets that no one shares, but which are tactical and growth-oriented!
He Believes in Influencer Marketing
Salah Eddine Hafidi talks about the role of influencers in growing a brand. It is one of those digital marketing efforts that can reach out to millions in just a few minutes. A YouTube channel with thousands of subscribers can promote a brand in just a few minutes. The creator does it easily because the audience is already present and willing to listen. The trick lies in finding the right influencers—whether it’s on YouTube, Instagram or any other platform.
Now, Salah mentions a secret strategy here –
“Do not look for influencers just based on ‘number’ of followers or subscribers. Find an influencer with an audience that relates to your brand, otherwise it’s all wastage of time and effort. People need to align to the brand”
People Love Free Products – Include it in Your Digital Marketing Strategy
Salah also has another unusual technique that most businesses fail to include in their digital marketing efforts. Why not offer free products? People love free products. Salah mentions that businesses that struggle to build their mailing list find this strategy quite effective. All that is needed is offering a product (e-book/discount code/coupon code) to those who purchase or sign-up.
Salah says “Anything that you offer free is definitely not free for your business, because you are going to get returns in some way or the other”
Salah Eddine Hafidi encourages entrepreneurs to try out new ways of connecting to the audience.
He says ‘Tell them stories, about your brand, your success stories, your struggles, your future hopes – people love to know stories and experiences”
Last, but not the least Salah says – “Be consistent! If you are doing a number of things and you are not consistent, all your efforts will fail.”