For starters, digital marketing is basically marketing that takes place online, or on the internet. An entrepreneur is a risk-hungry business person who risks a lot in the short term, for heavy returns in the medium to long term. Digital marketing just works like any other; the difference is just the venue. But the magnitude of difficulty or ease is the same as that of traditional marketing. Now, you don” just wake up one day as a digital marketer. Almost every job in this world has important tips to go about; so is digital marketing. To be successful in any field, you’ve got to listen to the authorities or leaders in the fields. In digital marketing, Lenney Leong is a trusted digital marketing specialist who has run successful campaigns helping other people grow their businesses. According to him, success in digital marketing for entrepreneurs comes about through the following ways:
SEO and SEM
Lenny Leong insists that entrepreneurs must add to their skill both set Search Engine Optimization and Search Engine Marketing. We live in the technological era where keywords are a key factor in online marketing. SEO means the use of keywords a specific number of times to rank high on the search engine results. High rankings can only mean entrepreneur’s enterprises becoming easily visible after one search. Driving more traffic to tour sites through the SEO optimization technique is a great way to grow your business as it increases your customer prospects and hence increasing your sales. When your website is highly ranked them more people will be able to visit your pages and get more information concerning your products and services hence boosting your sales.
Affiliation and Association
This involves marketing products and/or services of other online marketplaces for commissions. Lenney Leong advises entrepreneurs to take their businesses online and create affiliate or associate marketing jobs for successful marketing. Through affiliate marketing there also a great way to increase your earnings. However, you need to get a better strategy to reach and convince more people to access your products and services. You may consider posting quality content that would attract your customer’s attention, include quality videos in your blogs and encourage more customer interactions to build stronger relationships with them.
Digital marketing is a skill and skills are learned and perfected over time. Lenney Leong, therefore, directs that amateurs/beginners really seek help and guidance from more experienced people. This also applies to small enterprise owners. You need to embark on building more business networks to grow your business. Interacting with other business people gives you a chance to explore other business ideas which would be ideal to boost your business. The training sessions also give you better ideas on how to make your products and services more efficient to satisfy your customer’s needs.
Entrepreneurs should have blogs where they can have articles written by experts or just themselves. Here they can improve their SEO skills and consequently become successful digital marketers. Lenney Leong says it is important to have a blog. But most importantly, he insists that marketing blogs should be fine-tuned to offer great user experience. This, of course, is in terms of building trust through blogs.
This is probably a cliche by now but it still counts. This is more than just sending emails; it also entails having email lists of people with specific needs so that you can personalize your marketing messages. Lenney Leong emphasizes keenness in identifying and analyzing customer behavior. Then, further using that information solely for strategy.
Social Media Marketing
Last but not least, this revolves around taking advantage of close to 2 billion users. In the eyes of digital marketers, these are 2 billion potential customers. Lenney Leong advises entrepreneurs to capitalize on Snapchat stories, Facebook lives, Instagram stories, Pinterest pins, and WhatsApp Business, in that order. This will really engage users, especially if they are young people. He advises that social media fanatics love motion picture content that is fun and eye-catching and not annoying as in ads. Therefore, targeting them means more brand sales, exposure, leads through shares, and conversions.
Digital marketing has become more of a necessity for entrepreneurs. Some years back, it used to be a bitter pill to swallow. Now, we are talking of it made much easier; all thanks to Lenney Leong’s contribution. You can also follow Lenney on Facebook for more business tips @Lenney Leong.
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