Imagine this scenario for a moment. You have invited guests to your new house. With nachos and cheese dips, comfortable space, great music and delicious food in mind, your guests arrive. But what happens when they do not dance to the tunes of your music, and leave even before the party even warms up? Disappointing right. This is what happens to a website that is not optimized to meet the requirement of its target audience. No amount of investment in SEO (Search Engine Optimization) will actually amplify the result unless your customers actually take the action they need and you want for your website. We call this Conversion Rate Optimization (CRO).
Simply defined, Conversion Rate Optimization is the process of optimizing the website in such a way that the website visitor takes the desired action, commonly known as Call to Action.
What if I tell you there are 11 ways you can accelerate your CRO by slightly tweaking the front-end, experimenting with few UI tools without really getting your hands dirty in coding:
- Error is where the treasure is:
Conversion can happen on error page too. Remember the dinosaur game that Google plays when there is no internet? Try to understand how the visitor landed up in the landing page. Based on that, direct them to a more interesting page which your visitor may find useful.
For example: Is it ‘abc’ you were looking for? We think you may find this interesting: …….
- Let in while log-in:
If your website has a large number of visitors logging-in, you can play to the gallery by making use of the log-in feature. For example, if you are running a festive campaign, you can add a split pop-up that has CTA to the discounted items on one side and the login field on the other.
- A video is worth 10 thousand words:
While a picture is worth a thousand words, a video is worth ten thousand words. However,most of the time visitors don’t watch a video till the end and sometimes they forget to take an action in the end. The trick is to have a prominent Call to Action minutes before the video ends and also again at the end as a reminder.
- Customize your content:
One can always play with the flow of the website basis whom it is talking to. Add an entry pop right at the beginning asking users to categorize themselves. For example: You would like to visit the website as a)Customer b)Seller.
Basis that, you can redirect them to the best possible landing page.
- Show off your worth:
72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce). Have good ratings and testimonials? Use them on your homepage. This adds credibility to your website and sub-consciously influence your visitors to click further.
- Get them talking:
Leave a subtle pop-up after Call to Action asking for visitor’s feedback on their experience. Make sure its short so that visitors don’t have to invest too much time.
- Make your website responsive:
Over 60% of all internet searches in 2019 are now attributed to mobile devices – says Neil Patel. One can’t say this enough that making your website responsive should be of utmost priority. Your developer would have done it in the first place but make sure all your pop-ups are also responsive.
- Introduce new feature pop-ups:
Make the experience as easy as possible by adding new feature or most important feature in home page pop-ups. Engage them by adding an interactive pop-up. For example: which activity would you like to do next – add to wishlist, add to cart, find only discounted items.
- Add a brief demo:
You can also add a pop-up asking users if they prefer a demo. Then, direct them as they hover around the website by pointing them towards important CTAs so that they find it easy to use your website as they go along for the first time.
- Add a surprise:
One of the ways to convert customer satisfaction to customer delight is to add a surprise. How about adding an extra discount coupon at the final exit before transaction? Or a personalized message at the end based on choices the customers make? For example: We see you have chosen a polka skirt and a white shirt. Now that’s a diva choice you made, we say.