How This Millennial Media Expert Made His First Million As A Startup
In the past few years, “millionaire” has been the buzz phrase among entrepreneurs. Most startup millennials in the business industry have made it their target symbol of choice to be 6-7 figure earners. Proper brand awareness and recognition is a crucial path in achieving this goal. Nonetheless, the speed at which startups grow has been a significant factor for their achievement. Research shows that more than 70% of startups fail because of premature scaling. Leo Olsen Guillot will make you undertake sober decisions, based on his early success as a millennial startup.
Leo Olsen Guillot is the founder of Olsen Media. He made his first million in 2017, nine months after launching his company. And Guess what? He was barely 19. Leo started his marketing agency mainly through retainers, managing feeds like ads and building a sales funnel. He also did a course to help businesses scale up faster, selling it at a low price. His strategy helped many small entrepreneurs that wanted to scale their businesses. Leo later sold his brand Mastermind.com to Clickfunnels, and today he does social media consulting for companies. But what is the secret behind this incredible success?
Taking Advantage Of The Digital Space
Social media has been a critical player in the digital marketing space. Leo understands the hidden potential that social media has to the business, especially for startups, since they have to work from the bottom up organically. Leveraging on the digital space is beneficial for startups. It helps startups to:
- Improve customer insight.
- Increase brand recognition.
- Reduce the costs of operations.
- Improve brand loyalty.
- Promote a higher conversion rate.
- Have a more luxurious customer experience.
- Access the client all day and personalized ads.
Building A Sales Funnel
Sales funnels have a significant impact on consumer behaviour. Leo knows that anyone who wants to sell like crazy should have a proper sales funnel in place. Defining your sales funnel is one of the most powerful concepts that startups should grasp. Your sales should revolve around awareness, interest, decision and action. These four stages represent your prospective customer mindset. According to Leo Olsen Guillot, creating proper sales funnel for startups can help in increasing conversion rates. Besides, it also helps predict sales volume and identify areas with problems.
One of the significant challenges startups face in small business is that they want to make a sale immediately when they come in contact with a potential client. Though the shortest path is usually a straight line, it doesn’t necessarily mean that it is the right one.
Mentoring And Coaching
If you want to go fast, go alone. However, if you’re going to go far, go together. Helping others to succeed is one of the best ways of climbing the ladder of success. That is why Leo Olsen Guillot is at the forefront of mentoring and coaching startups. He offers required courses that are pocket-friendly prices to help startups scale up quickly and hit the millionaire mark within a short time.
Coaching is very vital in business, as well. It builds a positive and concrete change in startups. It helps them grasp the necessary knowledge that they require for them to scale quickly.
Lessons To Learn
Leo enjoys 30-50 leads every month with a closing rate and sales cycle of around 20%. In 2018 he spoke at a seminar in Paris called Bizclub live. Ever since launching his business, sales funnels, influencer marketing, social media sales and ads have since become his thing. But what characters keep propelling this champion to greater heights every other day?
- Hard Work
Success has never come easy. It is always about working smarter. If you want good things, it will help if you wait, but if you wish to get better ideas, then you will have to get out of your comfort zone and work for them.
Making it in business does not necessarily mean you need to be old. Whether you are a teen or in your early 20’s you can still scale your way up. Just at 19 Leo was already earning big. Why? Because of great determination and a winning spirit.
Do you want to be a millionaire? Then the most challenging barrier is yourself. Break the wall by getting started today. Have a good plan, cultivate your passion, persist and have a proper brand. Success belongs to you!