Connect with us

Executive Voice

“Sell Value, Not Price” says NXT Factor, CEO David Zhao

An entrepreneur, an activist, and an investor, David Zhao is regarded as one of the most successful millennial leaders in today’s time. Born September 2, in Shanghai, China, David Zhao is without a question the most influential personality in the digital marketing space. A graduate from University of Pennsylvania, managing partner and a co-founder of New York-based NXT Group; David served as an independent American digital marketer, who has now changed the face of this industry, so much so that global digital agencies are relying on his concepts.

More than just an Entrepreneur

Having earned a qualification from Wharton School of Business and his experience of independently managing digital marketing services for several clients worked in his favor before setting up his own ecommerce platform – MoreViews, Inc. in 2007. The early days of MoreViews, Inc. were typical as any startup firm. Work was thick, to begin with, and David Zhao played a key role in digital development, marketing, and management for several clients.

Alongside his ecommerce business, Zhao served on the board of various not-for-profits throughout the years. Under David’s ambitious leadership and predetermined benchmarks, his NYC-based digital agency, NXT Factor, grew into a ginormous firm generating revenue of over $15 million for their clients and partners in 2014. Today, David Zhao helps SMBs across the world to get on with their work by handling the backend marketing functions. The idea is to let companies focus on their work and audiences, while still being able to generate revenue by making a few profit-boosting moves.

NXT Group, which has an astounding annual revenue, is Zhao’s legacy, one that has propelled him as one of the most influential personalities of SMB digital marketing, through his dedication and determination to help simplify functions of marketing and IT for startups.

However, way before NXT Factor was expected to debut, David struggled to find a business model, but while seeing the hustle and bustle of big corporates, he figured the way forward would be to offer the value to local entrepreneurs and SMBs lacking essential resources. This was the start when he knew he was on the edge of building something big. He sensed the vibe and he was on-point in the middle of it.

At this point, he had decided to try his hand and spread his base to the food & beverage industry. That was the start of another business – NXT Local that housed food and dining franchises such as Chubby Cattle, Meet Fresh, and Spice World. Not being one to walk away from a challenge, Zhao extended the NXT arm by adding NXT Estate and NXT Auto Club. From being a novice in the specified industries, to someone at the position of leading the most powerful company, the transformation certainly hasn’t happened overnight.

Value Selling

His ultimate aim, particularly, was always to offer “valuable services” before expecting an outcome. He shares, “If you want to be the long-running player, you must focus on building relationships and goodwill. Once you know you have built your base, then sell value, not price. If what you have delivered is good, then making profits shouldn’t be difficult. Let not profits be the primary purpose of your business.”

Maybe the path is not smooth as it appears, but that’s what it takes to stand out from the rest.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.