Connect with us
Become A Crypto Expert

Executive Voice

“Sell Value, Not Price” says NXT Factor, CEO David Zhao

An entrepreneur, an activist, and an investor, David Zhao is regarded as one of the most successful millennial leaders in today’s time. Born September 2, in Shanghai, China, David Zhao is without a question the most influential personality in the digital marketing space. A graduate from University of Pennsylvania, managing partner and a co-founder of New York-based NXT Group; David served as an independent American digital marketer, who has now changed the face of this industry, so much so that global digital agencies are relying on his concepts.

More than just an Entrepreneur

Having earned a qualification from Wharton School of Business and his experience of independently managing digital marketing services for several clients worked in his favor before setting up his own ecommerce platform – MoreViews, Inc. in 2007. The early days of MoreViews, Inc. were typical as any startup firm. Work was thick, to begin with, and David Zhao played a key role in digital development, marketing, and management for several clients.

Alongside his ecommerce business, Zhao served on the board of various not-for-profits throughout the years. Under David’s ambitious leadership and predetermined benchmarks, his NYC-based digital agency, NXT Factor, grew into a ginormous firm generating revenue of over $15 million for their clients and partners in 2014. Today, David Zhao helps SMBs across the world to get on with their work by handling the backend marketing functions. The idea is to let companies focus on their work and audiences, while still being able to generate revenue by making a few profit-boosting moves.

NXT Group, which has an astounding annual revenue, is Zhao’s legacy, one that has propelled him as one of the most influential personalities of SMB digital marketing, through his dedication and determination to help simplify functions of marketing and IT for startups.

However, way before NXT Factor was expected to debut, David struggled to find a business model, but while seeing the hustle and bustle of big corporates, he figured the way forward would be to offer the value to local entrepreneurs and SMBs lacking essential resources. This was the start when he knew he was on the edge of building something big. He sensed the vibe and he was on-point in the middle of it.

At this point, he had decided to try his hand and spread his base to the food & beverage industry. That was the start of another business – NXT Local that housed food and dining franchises such as Chubby Cattle, Meet Fresh, and Spice World. Not being one to walk away from a challenge, Zhao extended the NXT arm by adding NXT Estate and NXT Auto Club. From being a novice in the specified industries, to someone at the position of leading the most powerful company, the transformation certainly hasn’t happened overnight.

Value Selling

His ultimate aim, particularly, was always to offer “valuable services” before expecting an outcome. He shares, “If you want to be the long-running player, you must focus on building relationships and goodwill. Once you know you have built your base, then sell value, not price. If what you have delivered is good, then making profits shouldn’t be difficult. Let not profits be the primary purpose of your business.”

Maybe the path is not smooth as it appears, but that’s what it takes to stand out from the rest.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.