COVID-19 dealt a heavy hand to gyms and fitness centers all around the world. It’s ironic that during a time when it is imperative to be healthy, facilities that promote health and wellness get shut down due to fear of the virus. That’s despite data showing that transmission of the coronavirus is pretty rare in such locations.
Nevertheless, 2020 proved to be a challenging year for gyms and other health facilities due to the global pandemic. But some innovative minds quickly adapted to the situation and even made the best out of it. Among these freethinkers is Alessandro Cassano, a personal trainer, life coach, and self-defense instructor based in Northern Italy.
Life Before the Pandemic
Prior to the outbreak of the novel coronavirus, Cassano had a pretty solid thing going on for him in the health and wellness industry. He is one of the most sought after personal trainers in all of Italy, owing to the fact that he’s been at it for almost two decades.
Alessandro Cassano earned his first accolades in sports as a karate black belter during his younger days. Then he moved on to getting a blue shirt in Wing Tsun. Cassano slowly built his expertise after obtaining his personal trainer diploma and gained several other certifications, including ones for weight loss training, metabolic training, and even a specialized functional training program for women. He is also a recognized life coach by the Italian Fitness Federation, a member of the International Coach Federation, and a neuro-linguistic programming Coach, too.
Cassano normally trains his students in his gym, using his specially developed training program called TRIVO that focuses on both mental and physical aspects of his clients.
Adapting to a Changing Environment
It was obvious for the veteran trainer that if he wanted to continue his business of helping other people reach their full potential, he should not allow COVID-19 to affect him. So instead of putting things aside, Cassano began offering online coaching to help his clients train wherever they feel safe. That was when he fully understood the function and benefits of social media platforms such as Facebook and Instagram for promoting his work and his brand.
These days, Alessandro Cassano mainly uses Instagram as his preferred channel where he shares daily pictures and videos of his clients’ training sessions. This is a way for him to reach a wider audience and inspire other people to start their fitness journeys. Plus, it also allows people to get to know him more as a person and as a professional.
On top of maximizing his social media reach, Cassano also took this chance to create his personal website. Here, prospective clients can view his curricula, his credentials, and everything about his business. He also became open to television appearances where he can spread the word about his training programs and how he can help other people with his skills and dedication.
Beyond the Pandemic
Now that Alessandro Cassano has, in one way or another, expanded his horizons to a global scale, he wants to fulfill his dream of starting a project that could go beyond the Alps, and potentially reach Spain, another country he grew to love. At the same time, Cassano has not forgotten about his physical facilities and is looking forward to opening a fitness center in Parma, as well as patenting another piece of gym equipment.
Cassano’s story proves that every crisis can either bring out the best or worst in people. It’s simply up to the individual how they will react or adapt. In his case, he was able to adapt by observing the proper mindset to emerge victorious no matter what trials lay ahead.
If you want to learn more from Alessandro Cassano, you may check out his social media accounts on Facebook or Instagram. For more information about TRIVO and Cassano’s business, you can also visit his website.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice3 days ago
Top 10 Entrepreneurs Disrupting Their Industries in 2021
Podcasts5 days ago
14 Inspirational Podcasts That Will Change Your Mindset for the Better
Community6 days ago
Introducing You To The Entertainment Industry’s Best Kept Secret, Zenix Universe
Podcasts2 weeks ago
Top 11 Disruptive Podcasts To Listen To In 2021
Social Media1 week ago
Chicago to LA: Tiktok Star Bethany Simpson on Her Future Post-grad
Executive Voice1 week ago
Exclusive Interview with KellyAnne, Executive Producer of Models Talk on KA Fashion TV
Executive Voice6 days ago
How Mario Lopez Disrupted Hollywood And Became A Household Name
Executive Voice2 weeks ago
Lanora Wyatt’s Transformative Journey Through Health and Fitness