Connect with us

Real Estate Disruptors

With Surging Housing Prices, One Local Austin Realtor’s TikToks Help New Buyers Navigate Congested Waters

AUSTIN, Texas It’s no secret that the real estate and housing market in Austin can be frustrating, now more than ever. With skyrocketing prices and traffic congestion, young professionals looking to set up camp in the music capital of Texas need as much guidance as possible.

Ian Grossman, a local Austin realtor has built up a strong following on TikTok, shedding light on Austin’s frustrating housing market, by injecting some comedic relief into his videos. Grossman’s videos have attracted inquiries from users across the country asking him about tips for moving to the capital city. 

“I feel like it’s the only way to stay positive in the current state of the market,” Grossman told KVUE News. “I think what opened all of the Realtors’ eyes was there was a listing in Brushy Creek up near Round Rock. I think the total was 97 offers. I want to say it sold for over $200,000 the asking price,” he continued.

But Austin’s overwhelming market for setting up shop has unfortunately pushed Grossman’s clients further out, to neighboring cities such as San Marcos, New Braunfels, and even so far out as Pflugerville. 

“We’re seeing this merge between Austin and San Marcos right now,” Grossman explained. 

In 2019, Austin ranked #14 nationally, for the worst traffic in the U.S., and #180 globally, according to a 2019 report by TomTom (yes, they still exist). In the report, TomTom revealed that Austinites spend an average of 25% more time stuck in traffic than other drivers, with the best time to be on the roads in Austin was Christmas Day. 

But he said he’s had some clients that have felt no choice but to branch out to other neighboring cities of Austin due to the overwhelming market.

On Wednesday, the Austin-Round Rock area was ranked as the No. 2 emerging market in the U.S., according to The Wall Street Journal and Realtor.com’s new housing index. The new Index analyzes a combination of housing market data, economic vitality and lifestyle metrics to rank emerging housing markets “that offer a quality of life and are expected to see future home appreciation,” according to KVUE News.

“Our emerging housing markets list is another example of how different housing markets are being shaped by people using remote work flexibility to relocate to less urban locales,” said Danielle Hale, chief economist at Realtor.com. “With outperforming local economies and many small businesses, these areas offer locals a great quality of life that is drawing new residents in.”

Disrupt Magazine reached out to Grossman, curious as to how TikTok has continued to serve he and his client’s interest:

“The organic reach on TikTok is unlike any other social media platform out there,” Grossman told Disrupt. “You can have zero followers and get thousands, if not millions of views on a video.  I see TikTok as an opportunity to reach the largest, most diverse audience and share my knowledge and experiences about Real Estate.”

However, it’s not as easy as it seems, Grossman pointed out. “If I don’t plan ahead, it can sometimes be tough to find the time to create a lot of content,” he explained. “I’m very active on Instagram and YouTube, so adding another platform into the mix can take some time to get used to. TikTok is also very centered around ‘trends,’ so I find myself consuming a lot of videos which then lead to ideas of my own.”

So, if you’re considering a move out to Austin, Texas, Grossman’s video may be for you:

“I love making people laugh, and I get a lot of feedback that people find my videos funny,” Grossman emphasized.

“The best part is that they’re also educational so people are learning about buying/selling a home or what it’s like in the Austin Real Estate market.  I also love that it provides me with a creative outlet to be myself in an industry that can often have a reputation of being formal, salesy, and uptight.”

Andrew Rossow is a Legal Editor at Disrupt Magazine, focusing on cannabis, social justice, and technology. He is a practicing attorney and the CEO and President of AR Media Consulting. He serves as a co-founder of The Guardian Project, alongside TV actor, Mark Pellegrino (13 Reasons Why, Supernatural, Lost, Dexter). Rossow has appeared regularly on CHEDDAR TV, ABC, FOX, CBS, and NBC affiliate networks throughout the U.S. He has been recognized by Entrepreneur and Fast Company for his journalistic integrity in helping build out and grow media outlets, formerly Grit Daily News.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Real Estate Disruptors3 days ago

From Nothing To The Top 7% Percent In Real Estate With Joe And Lety Torres

What’s your backstory?    (Lety) We both have parents who immigrated to the US from Mexico. We were fortunate to...

Social Media1 week ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 week ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt1 week ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt1 week ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech2 weeks ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice3 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance4 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.