After countless scandals in the entertainment industry involving powerful leaders and adolescent talent, agencies took more action to protect their signees. Way too often, talent gets taken advantage of, and today they face new challenges with the rise of social media.
Brands are now dodging agencies and heading straight to the talent to book them for shoots or send them free products to post, which is essentially a free advertisement. Agencies are stepping in to safeguard their talents’ likeness and image and ensure they get maximum monetization. MA Models, a blossomed top agency in the Middle East that took the industry by storm just five years ago, is one leader giving power back to its talent.
MA agents’ mission is to empower their signees in every way possible. From start to finish, MA agents make sure the talent and clients both have smooth, professional experiences. MA guarantees that they are upholding their part of the deal by signing consistent, timely, and respectful talent. The agents also vet clients so that none of their creatives step into unsuitable or unpleasant work environments.
“Responsibility and honesty is a must in the talent business and so, are also part of our principles as an agency,” a MA Models Representative said.
MA Models’ commitment to positively changing the industry in regards to safety and respect has gained the attention of major talent like Chanel Ayan, Rayan Baghdadi, Violeta Mangriñan and Nadia Aviles and clients, including Burberry, Charlotte Tilbury, Lexus, and Make Up For Ever. People want to work with or under MA Models because of their outstanding and stable delivery.
The MA Models management team proved over the last five years that they can shape the careers of newcomers and revitalize established talent alike. Their versatility, competitive edge, and hardworking team of agents can manage and maximize hundreds of careers, without any of their talent feeling like they are lost in the sea of models. Each talent is engaged with immense support and push to reach their highest potential.
“All the agents in MA Models have a large background experience having worked previously with other companies related to the sector internationally, this makes them ready to handle almost every situation that they can be involved in.”
In the coming months, MA Models plans to establish representation in Europe and South Africa. It will be of no surprise to see the MA Models empire grow. The agency’s values are strong; they continue to challenge the status quo, and have remained consistent in all aspects of the business.