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Executive Voice

Discussion with Sean Lowery, the man that is changing the norm of Women’s Fashion

Sean Lowery is a highly motivated and passionate entrepreneur. Sean runs a 7-figure eCommerce and clothing business, which just got featured on the INC 5000 2020 list. He strives to teach and impact millions of entrepreneurs around the world through his top podcast.


Why did you start United Monograms?

Saw the Opportunity. I was already underway selling t-shirts & apparel across various e-commerce sites. I had just risen out of my mom’s basement to my first little shop when my girlfriend at the time started to notice customers asking for “Monograms.” We looked into it, and she convinced me to get a $500 at-home embroidery machine. At the time that was so expensive! Haha. The targeted niche of monogram-loving girls in the south was a HUGE market! With her style, a great customer base, and my business savvy- we finally found the perfect business to go ALL IN on!


What advice would you give to young aspiring entrepreneurs that are entering into the fashion industry in particular into the monogram business?

My first comment about the monogram industry would be since every item is personalized, how are you going to do production? You can make t-shirt designs and have other companies print & ship them for you..but not with monograms! If you want to make it in the Monogram Industry you’re going to have to build a facility and handle the logistics of shipping, printing, embroidery & more! It’s a huge commitment to physical space & hard work! In general, in the fashion industry, you have to find a way to BE ORIGINAL. Anyone can start selling shirts or hats with their logo, so you have to find a way to stand out among the crowd! For us, it was printed ‘Graphic Monograms’ that have a graphic designer with a monogram inside of it. That was how our company started to blow up and stand out from the average monogram company. Now EVERYONE copies us! You need to find a way to be original and stand out.


What was your motivation and/or inspiration during the 6 months that you struggled?

There’s never been a superhero movie where everything goes fine. There’s ALWAYS an obstacle, there’s always a problem to overcome. When I hit a huge downturn and was $300,000 in the hole- I knew it was my time to shine. I just remembered  EVERY DAY that all great stories have a point like this. All great businesses have roadblocks. Most people give up and complain, but I did not. I knew if I could make it out of this hole, fix my errors, learn how to run my business for real, that I would be stronger in the end. My motivation was the knowledge that this struggle is a requirement for greatness!


Who do you look up to?

My favorite person is Mark Cuban. He’s the perfect combination of a cutthroat businessman, a caring human being, and an entertainer. He’s so smart, talented & somebody I aspire to be like. I hope that he runs to be President of the United States in the Future. He has my Vote!


Where do you see United Monograms in the future?

I think United Monograms has a ceiling to be a 30 Million dollar business. Once we get to this point, I want to keep operating but also use the factory to open up other lines of business. I’ll already have the production & shipping logistics in place to do something big with apparel. I’m interested in 3D printing. I think we could build a website like zazzle.com or cafepress.com to complement our already thriving fashion brand. I want to build our corporate brand, Lowery Brands, into a public company with a minimum of 100 Million in Sales by the year 2030.

Connect with Sean on Instagram and learn more about United Monograms by visiting their website.



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