In today’s global business society, ‘sales’ is often viewed as taboo. As a result, some are misled to believe good products should sell themselves and that salespeople are an unnecessary expense in generating income.
However, the view doesn’t take into account the potential upside that can be reached by training a dedicated sales force. @spencer.lodge, the CEO of Make It Happen, has committed himself to spreading awareness and expertise in sales.
Spencer Lodge’s body of work goes beyond sales into other aspects of business development. In addition to providing businesses with insight for growth, the entrepreneur co-founded The Blue Sky Thinking Group, which holds three successful subsidiaries in the likes of HR administration and corporate wellness.
The diversity of Spencer’s experience enables him to tackle the sales challenges faced by any business, big or small. To date, he has helped hundreds of companies, including Aldar, Bayut, Azizi, and many more individuals.
Giving his professional offering extra value is the range of multimedia assets Spencer has developed. Accessible via https://spencerlodge.tv/, the Make It Happen University leads the way in the education of the next generation. Every piece of Spencer’s knowledge is accessible to willing students and can be found within hundreds of videos. The course consists of seven key modules that cover every step to successful sales in unparalleled detail.
The word ‘informed’ doesn’t necessarily mean the lessons of formal education, though. Spencer openly describes himself as a ‘working-class kid’ and he discovered his business passion during a role in a factory in his younger days. A drive for sales took Spencer off the factory line and into a persistent pursuit of a sales career. The transition is now a critical factor in the training of thousands of salespeople.
The latest installment in Spencer’s story is the current creation of his docuseries ‘The Chain’, which looks to expose modern slavery and the human trafficking industry. As populations across the world continue to await Spencer’s contribution in worlds far beyond sales, his portfolio within the business world continues to grow.
In short, Spencer Lodge is redefining what it means to implement sales into a business’ growth. From his perspective, sales should not be viewed as a means to an end, but rather as a craft in its own right to be afforded as much importance as all other aspects of a company. The impact can be transformative for businesses in all sectors.