fbpx
Connect with us

Executive Voice

Mallory Pruitt is the Young Swimwear Entrepreneur Betting Big on Self-Empowerment

Published

on

Mallory Pruitt is the young female entrepreneur who is building a swimwear brand centering self-empowerment. As the founder and CEO of MAL SWIM, a female swimwear brand, Pruitt is using the lessons she learned on her own personal self-empowerment journey in order to help other women with their confidence. As a young 21-year-old entrepreneur, Pruitt is not only able to directly relate to her target audience on a design level, but she is also keenly aware of the beauty standards immortalized by the fashion industry. Pruitt believes that, more often than not, the swimwear industry, unfortunately, leaves women feeling vulnerable. Mallory Pruitt is flipping the script; by launching MAL SWIM in May of 2019, Pruitt is using swimwear to empower females to feel confident in their own skin.

Pruitt is the perfect person to run a swimwear brand focused on female self-empowerment because of her keen design eye, her deep emotional intelligence, and her understanding of unfair beauty standards. Even at the young age of seven, Pruitt knew she had a future in design. Ever since she received her first sketchpad for Christmas, she fell in love with expressing herself; this quickly evolved into a fondness and a skill for design. Due to her own struggles with self-confidence and body insecurity, Pruitt began designing pieces that made her feel confident and empowered.

Pruitt realized that this was her calling and settled on swimwear precisely because it typically has the ability to either make women feel very insecure or supremely empowered. Pruitt astutely points out that with the increasing popularity of social media, unfair beauty standards get perpetuated at an extremely fast rate and it is very easy to find oneself unfairly judging and comparing oneself to others. Pruitt states, “I think swimwear specifically leaves many feeling quite vulnerable. Especially in this day and age with social media, in particular, being so prevalent we have ample opportunity to compare ourselves to one another. It’s unfortunate. It’s really important to feel good in your own skin.”

This is personal for Pruitt. Of course, she is concerned with the success of her company, but she is more concerned with the purpose behind the business. Before Pruitt embarked on this new entrepreneurial endeavor, she worked as a model and experienced the effects of these unrealistic pressures firsthand. Pruitt has noted that her own history dealing with body dysmorphia is one of her main motivations for getting into swimwear design and for launching a body-positive brand. Further, Pruitt saw many of her peers suffer from the same issues. For these reasons, Pruitt is not only focused on how her brand presents body image to potential customers, but she is also extremely cautious and thoughtful with how her models are treated.

As a young entrepreneur, Pruitt feels an extreme sense of connection to the other members of her generation; she also understands exactly what young females who are over-saturated with unfair beauty standards on social media are going through because she goes through it herself. This is precisely why she wants to take her generation’s more inclusive understanding of self-love and body positivity and flip the swimwear and fashion industries on their heads. Pruitt affirms, “I design things that make me feel good and strong and confident. I want to give other women the confidence to do so as well. I want them to know that no one is the same and it is crucial to be yourself. I want them to know that they are good enough. That’s my whole premise behind MAL SWIM.”

The success of MAL SWIM is a testament to the strength of Pruitt’s operating thesis. By actively fighting against old industry habits and unfair beauty standards Pruitt is not only growing a successful brand, but she is also empowering young females and moving the social discourse towards a better understanding of self-love.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.