Mindset is a crucial element when it comes to business. Marilyne Nix was raised around business people and found herself drawn to the entrepreneur lifestyle even as a child. While she might have started with lemonade stands, she’s the head of a strong influencer brand today. She teaches other entrepreneurs how to better market themselves via social media through coaching opportunities.
She recognized early that social media was going to explode, and then taught herself everything she could about the different ways to use it to her benefit. When it comes to Instagram, she says it’s important to use all the different features the platform offers for the best chance to expand your audience.
Marilyne reminds, you don’t simply want an audience, you want a well-targeted audience, or it’s a waste of time. Marketing is a crucial aspect of business growth, and by knowing who your audience is, you can expand your base while creating tailored content specific to their wants and needs.
Your targeted audience are your buyers, and should always be the focus of your marketing efforts. Instagram isn’t about selfies and you when you’re in business. It’s about how you can better serve your customers and create an experience that draws them in.
This six-figure influencer went all in and built her brand Luxelife9 to make an impact. She has goals for herself and knew it was a matter of working toward the future she wanted. “You can’t let fear stop you,” she says, and too many people make excuses instead of dealing with their doubt and fear.
Marilyne reminds you to do your best. Get in there and do the work. As long as you’re focused on doing the best you can, you’ll be on your way to succeeding.
Her business now revolves around coaching others how to reach their social media goals and grow their audience base. By expanding your audience, you have a bigger pool of buyers, which in turn will bring you more sales.
It’s not just about building an audience, it’s important to engage with them too, and making important connections. The best way to grow your audience is with well-targeted content that is useful to them or entertains them.
A good way to figure out what works is by testing your content and seeing what your audience responds to. Every audience will want something different, so know your people and know why you’re focused on this specific audience type.
One final tip she offers is that to reach your goals faster, surround yourself with people who have what you’re working toward, or know what you’re hoping to learn. This expedites the learning process and inspires you to keep going. Whether it’s via mentor, working with them, or simply being in the environment, you are continually exposed to improving yourself and seeing your goals in action.
Take steps to get where you want, even if you’re afraid you’ll fail. You need to make an effort, try your best, and you’ll soon find success because you didn’t turn away by making excuses.