Connect with us
Apply Now


Marketing Expert Ali Ahmed Almohannadi Discusses the Importance of Creating Powerful Marketing Strategies in 2020

Excellent marketing is everything, and businesses rely on creative, powerful, and integrated strategies to meet their goals and increase their reach. What can feel like a complicated and daunting task experts and agencies all agree on the importance of strategies that work and produce tangible results. Ali Ahmed Almohannadi is a marketing expert known for his out-of-the-box thinking and revolutionary approach towards creative strategy and talks about how important it is for 2020.

Seek opportunity amidst adversity

C​o-founder of Kinfolks, Ali has spearheaded hundreds of projects for high-profile clients like the Mondrian, Rotana, and Alrayyan hotels along with publications like Fact and Oh la la magazine. A full-service marketing and consulting firm, Kinfolks embraces the new normal and the future with an optimistic outlook for 2020. “2020 has been a confusing year for many of us, and there have been huge ups and downs,” explains Ali. “People are looking at this difficult year as an opportunity to change and double-down on their vision, proving that powerful marketing strategies represent the future.”

Marketing as a tool of engagement

W​hile 2020 has seen its fair share of upheaval prompted by the COVID-19 pandemic brands and organizations have continued to look towards marketing in ways that foster engagement when times are hard. “On social media, people are looking towards brands to lead the conversation,” states Ali. “Followers are deeply invested in what organizations are doing and what they have to say, and that is driving their spending.”


The potential of integrated marketing strategies

With that in mind, Ali and his team at Kinfolks are looking at how integrated marketing strategies can substantially broaden the playing field while effectively targeting the right audiences when the environment shifts. Ali explains that a solid plan can adapt in times of rapid change, and he works hard to ensure that what Kinfolk delivers can withstand the abrupt shifts brought on by unpredictable times.

Change is the only constant

“​Marketing is fluid,” says Ali. “It is always changing because you can’t use the same tactics repeatedly and expect the same results.” This approach is what distinguishes Kinfolks and Ali from most consultants in the business. Ali’s openness to change and ability to create engaging tactics that adapt and work is driving client success in 2020. This year has been one for the books, but with a positive mindset and pragmatic approach, companies can continue to build off their trajectory of success this year and beyond.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.