Excellent marketing is everything, and businesses rely on creative, powerful, and integrated strategies to meet their goals and increase their reach. What can feel like a complicated and daunting task experts and agencies all agree on the importance of strategies that work and produce tangible results. Ali Ahmed Almohannadi is a marketing expert known for his out-of-the-box thinking and revolutionary approach towards creative strategy and talks about how important it is for 2020.
Seek opportunity amidst adversity
Co-founder of Kinfolks, Ali has spearheaded hundreds of projects for high-profile clients like the Mondrian, Rotana, and Alrayyan hotels along with publications like Fact and Oh la la magazine. A full-service marketing and consulting firm, Kinfolks embraces the new normal and the future with an optimistic outlook for 2020. “2020 has been a confusing year for many of us, and there have been huge ups and downs,” explains Ali. “People are looking at this difficult year as an opportunity to change and double-down on their vision, proving that powerful marketing strategies represent the future.”
Marketing as a tool of engagement
While 2020 has seen its fair share of upheaval prompted by the COVID-19 pandemic brands and organizations have continued to look towards marketing in ways that foster engagement when times are hard. “On social media, people are looking towards brands to lead the conversation,” states Ali. “Followers are deeply invested in what organizations are doing and what they have to say, and that is driving their spending.”
The potential of integrated marketing strategies
With that in mind, Ali and his team at Kinfolks are looking at how integrated marketing strategies can substantially broaden the playing field while effectively targeting the right audiences when the environment shifts. Ali explains that a solid plan can adapt in times of rapid change, and he works hard to ensure that what Kinfolk delivers can withstand the abrupt shifts brought on by unpredictable times.
Change is the only constant
“Marketing is fluid,” says Ali. “It is always changing because you can’t use the same tactics repeatedly and expect the same results.” This approach is what distinguishes Kinfolks and Ali from most consultants in the business. Ali’s openness to change and ability to create engaging tactics that adapt and work is driving client success in 2020. This year has been one for the books, but with a positive mindset and pragmatic approach, companies can continue to build off their trajectory of success this year and beyond.