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Meet Youssef Chreiba – The Moroccan model who is roaring on social media with his fashion game

There’s a fine line between copying someone’s work and getting motivated by someone’s work. Successful are those people who get motivated and find their path. Moroccan model and influencer Youssef Chreiba is reaching new heights in his career by bringing something unique for the audience. He says, “The result of copying someone might give you instant success after which you might get stuck with having no idea what to do. I have always emphasized on setting my trends in the market.” Through his quirky style, the model has always set a style statement in the fashion industry. 

A shift in career

Youssef has completed his education in infographics, design and programming. It was only after studies, the model realized his calling for fashion. To begin his career, the Moroccan model started doing modelling and gradually became a social media influencer. “I have only learnt one key thing in this field – to set trends and create your way”, he stated. In the initial phase, it was difficult for Chreiba to make a place for himself, but once his style statement grabbed everyone’s attention; this young guy has been unstoppable and became a favourite of every brand. 

Popularity among the brands

After his stint as a model, Youssef got collaboration offers from many brands across the globe. The collaborations with brands like Oliver Luxe, James Polo, Lord Timepieces, SLVR & Co and MAX RENE Denmark. Besides promoting these luxurious brands, he has also been the face of popular brands like Bisilio and Willy Thomas. The model has been on the go and has got collaborations from many global brands. However, he revealed that he is very keen to collaborate with influencers, models and actors for a project. 

His secret to success

The model credits his success to the audience. “It’s always about knowing your audience and understanding what they would like. Being in this industry for several years now, I have developed an understanding of what would work amongst the audience. They always want to see something new hence I always try to add some unique element in my content”, says the influencer. Well, it is very clear that this talented model has always kept the preferences of the audience as his utmost priority and it has helped him grow tremendously as a creative person.

Bringing innovation amidst the pandemic

In the COVID-19 crisis, Youssef has been very active on social media and often engages with his followers. With a strong family on Instagram, his content has received immense love. In such times, he created a face mask filter to encourage people to take precautions. Another filter designed by him goes by the name Barbie Freckles has got a reach of more than 350 million users across the globe. Being productive, Youssef Chreiba is truly acing the game on social media.

A serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.


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