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Messaging apps are spurring the greatest adoption of crypto we’ve yet seen

What exactly makes blockchain so popular? Is it the infrastructure that carries the currency of the future? Is it a way to record the sale of rare digital sports memorabilia? In recent years, blockchain technology has done these things and more, and yet it has largely remained the tool of already established crypto-heads and early adopters. There just isn’t much broad appeal in the crypto industry for ordinary people without any previous crypto experience, but this is set to change, as new developments, new products, and new ways that people discuss the crypto industry come forward.

The crypto industry has long been a monolith – an industry solely made up of tech-lovers and silicon valley geniuses who understand the complex technology that makes it run. In the early days of crypto, there was hardly any use for it other than letting it sit in your crypto wallet and watching the price go up and down. As the industry has developed, there have been new developments in the ways people can actually use crypto, which has drawn more interest to the industry.

Also Read: How To Buy an NFT (Step By Step Guide)

Paypal, for example, announced this year that they will let customers use their crypto holdings to checkout with the millions of merchants who sell their products online using the service. This is one of the biggest developments in the history of cryptocurrency, since crypto holders can now spend their digital currency more broadly than ever before.

While crypto lovers are finding new ways to use their funds to buy real-world products, digital goods and services like NFTs are not just becoming more popular, they are actively drawing newcomers into the crypto industry. Cryptocurrency by itself doesn’t have much modern appeal; it’s quite abstract and the technology that makes it run is so complicated that many people just don’t want to spend the time learning how to use it, all so that they can buy a currency with no physical value. NFTs are far more engaging, especially some of the latest ones like NBA Top Shot and Dark Country. These NFTs take the form of interesting collectibles or fun games, which let’s them draw more attention from other groups like sports fans and fantasy fans.

While NFTs are engaging and fun for crypto newcomers, it’s just as difficult to purchase an NFT as it is to purchase ordinary cryptocurrency. In fact, purchasing an NFT involves significantly more steps than purchasing a cryptocurrency by itself.

The fact is, the crypto industry is confusing. Trends like Decentralized Finance and NFTs come and go in the blink of an eye, and it’s difficult for even the most ardent of crypto fans to keep up with the constantly shifting sands of the crypto world. That’s why crypto users rely so heavily on online communities to keep up with the most recent news and discuss the industry with like-minded people.

Reddit’s r/CryptoCurrency has garnered over three million followers, and small communities that discuss crypto have cropped up on other social media sites like TikTok and Instagram. These communities are massively beneficial, and the fast-changing nature of these sites meshes well with the constantly shifting nature of the crypto industry. While these communities have been helpful to crypto fans, they are disjointed from each other, and many people are craving a more unified crypto experience.

This is where Super Apps come in. Super Apps as they are commonly called, are apps that collect the functions of many different apps into one cohesive experience. These apps have been mainly popular overseas in China, where WeChat is used by hundreds of millions across the country. Chinese users use Wechat to message each other, make social media posts, do their online shopping, and even make appointments with their doctor.

There are few examples of super apps like WeChat in the West, but one app called Relevnt, is appealing to crypto fans to create a similar experience. Relevnt hosts interest-based chat rooms called “Vibes,” similar to subreddits on Reddit. What’s unique about Relevnt, however, is the way it combines the features of many different apps in one. Users can post pictures and videos, message each other, and even use live audio chat to have direct conversations with one another. This immediacy is especially suited to the crypto community, where one cryptocurrency can rise and fall by thousands of dollars in a single day.

There are also location-based communities on Relevnt which are useful to crypto fans. Picture a chat room localized to New York City, in which users can discuss city businesses that accept crypto as payment. It could become easier than ever before for people to find ways to utilize their crypto holdings.

While Relevnt is now reaching out to crypto users, it already has a broad user base with popular communities discussing things like sports and video games, which are now more than ever becoming intertwined with the crypto industry. Super Apps are uniquely qualified to host crypto-based communities, since they contain features as broad as the various ways that blockchain can be used.

Online communities are largely used to stay updated with crypto happenings at the moment, but imagine a future where even more features are integrated in these apps. As the crypto industry grows and evolves along with the social app industry, it’s easy to picture a future where crypto purchasing, trading and holding features are seamlessly integrated into the same apps that people discuss crypto on.

Since the crypto industry is so fickle and erratic, it’s impossible to predict exactly what the next evolution in the industry will be, but one thing is for certain: no matter what the future holds for crypto, fans will continue to use their tightly knit communities to make the smartest decisions with their crypto holdings. Apps like relevnt simply make it easier for crypto fans to connect with each other.

Abuhuraira Ramay is founder of The Brand Wire, a branding agency. He is a serial entrepreneur. Abuhuraira is also an author. He is often invited as a speaker to share his views by reputed organisations, leading institutions & academia in Pakistan and overseas. Abuhuraira has successfully navigated the social-media world with an extensive online presence . His work has appeared in Bitcoin Insider, Readwrite, Thriveand other famous publications.

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