There is no one right path in life. Everyday. We make decisions that affect our future. And while that is “the American way,” it‘s not always the best way. One bad decision can change the course of someone’s life forever. However, with perseverance and determination, anyone can turn even the worst situation into something successful.
Mike Galindo of The Digital Marketing Agency is one of those stories. Despite spending time in jail, Galindo has turned his life around drastically. Now as a high-level marketer and digital designer, Galindo is motivated to keep learning, growing, and being not only a local agency but an agency that can connect companies all around the world together.
Hitting a Wall to Turn Around
Leading up to 2017, Galindo had some sales experience. However, after having to go to jail for about ten months, Mike knew that something had to change. “This isn’t the life for me,” and Galindo got up, moved away from his hometown, and started a new life. Working several different positions in sales, he was a natural in business. He had friends tell him that he was too good to just be in sales, he needed to do more.
He started a position in facilities management for a health company. However, he knew he still wanted to stay connected in the marketing world. He started a small scale marketing agency on the side, and he mainly kept his clients in his close friend and family circle. Building websites for his friends showed him he had an eye for digital design.
Taking the Leap
His work for his friends and family grew in demand, and Galindo took the time to get a double certificate online for digital marketing. Fast-forward a few years into the thick of the pandemic in 2020, Mike gets approached by the DC Bachata Festival to consult on promotional advertisements and assist with the festival’s live stream events. Working with the festival boosted Galindo’s confidence as well as his desire to fully take the leap into the digital marketing world.
The Digital Marketing Agency took off, and Galindo was amazed at the positive feedback he received from his clients. He had the clientele and interest flowing in, almost too much to keep track of, however, he struggled to maintain clients for a sustainable amount of time. Most of the customers he would work with would come in for on and off projects, so Galindo had to address how to maintain a consistent customer base.
Fixing and Trusting the Process
Changing the business model to attract more long term clients was the solution, and since switching his business to go all online, it has been more conducive to maintaining clientele. Moving forward, Galindo and his team at The Digital Marketing Agency are looking to broaden their scope of clients. At the moment, they have a more local clientele, but Galindo’s goal is to gain international clients with time and effort.
In addition to broadening their clientele to international customers, Galindo wants to broaden his business services as well. “Ultimately, I want to continue growing my business and providing opportunities for others.” Galindo is also looking into starting a non-profit to help incarcerated citizens find employment through his program. Since he himself was in their shoes, he understands the importance of getting a second chance.
If you are interested in learning more about Mike’s story and his digital marketing agency, check out his website at The Digital Marketing Agency.