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Executive Voice

Millennial CEO Sarah P. Antonella Shares Her Hard-Earned Wisdom With the World

Experience is the best teacher but not the only teacher.

In life, we encounter various situations that either build us or break us. Your response to each determines the outcome. While some circumstances are unavoidable, learning from the experiences of others helps us avoid common pitfalls and inspires us to be more.

Overcoming Adversity

Growing up in a tough environment, Sarah P. Antonella faced bullying both at school and church but found refuge in figure skating. She has been a figure skater for over 16 years, rising to the level of a team coach. Sarah’s experiences so far have shaped her into the woman she is today. She now shares her hard-earned wisdom through her book Level Up.

Sarah is the millennial CEO of a global agency, business strategist, and best-selling author. According to Sarah, her approach towards life is a big part of who she is. Sarah’s positive and high-energy personality, integrity, and business savvy are what set her apart in the corporate world. However, she wasn’t always like this. Sarah says it has taken years to get to where she is.

Being half-Caucasian and half-Asian, Sarah P. Antonella had trouble finding her tribe. Sarah notes she didn’t know where she belonged and was trying to find her identity. Due to the constant bullying she faced, Sarah reached a point where she started to believe that there weren’t good people left in the world. This was until she met her ice-skating coach Frank Carroll and Colleen Mickey.

She says her coaches helped her realize that there’s more to life than her small view of the world and the people she had in it. This inspired Sarah to start looking at life from a different angle, and she wanted to be more and explore her limits. This was the start of her journey in the entrepreneurship space.

Confidence is Everything

As explained in her book Level Up, success is the culmination of many things. One of those things is your confidence. When you believe in your capabilities, prospective clients will also feel comfortable investing in your products or service. Additionally, fostering confidence helps you realize your self-worth and paves the way for trust.

As a business owner, one of the primary goals is to grow your venture. To do so, customers are a big part of it. Sarah explains that building long-term relationships is the key to establishing trust. With trust and client satisfaction, getting repeat customers becomes easier.

Overcoming Assumptions

A woman business owner in a male-dominated industry, Sarah says there are many hoops to jump through to reach the top. People will make assumptions about you based on your age, race, or sexuality. Writing the book Level Up, Sarah notes the focus is also on empowering and inspiring other women to help them get ahead.

Looking at when she entered the industry and how far she has come, while there were days she felt like giving up, Sarah notes that every moment has been worth it. Sarah P. Antonella’s personal growth journey and irrefutable business lessons challenge leaders to embrace who they are and level up their lives and businesses.

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