Minority Women Solving the Majority’s Problems

Alexa Brunet Gonzalez is disrupting the digital marketing sector by creating not only a platform for businesses to express what their product or service can add to or improve in our society, but also giving businesses a voice through her written work.

As Editor-in-Chief and Head of Public Relations (PR) for BlueTickSocial, a minority-owned and female-led digital marketing agency, she both collaborates on and oversees written content for clients in a multitude of markets in addition to developing uniquely-tailored PR strategies to best suit her clients’ goals.

Having grown up in Miami, Florida – which she affectionately refers to as North Cuba – as the child of two immigrant parents, Alexa has developed a deep appreciation for the diverse, colorful cultures that thrive in this metropolis.

Her mother, Marta, is from Boquete, Panamá, while her father, Alexis, was born in Marseille, France. From two different corners of the world, Alexa’s parents blessed her and her siblings, Nina, 18, and Sebastian, 22, with the opportunity to experience diversity outside the Miami bubble; together, they’ve explored all seven continents.

Alexa says she speaks 3.5 languages, French, Spanish, and English, with the half being Spanglish. Growing up surfing and skiing across the globe, Alexa developed a passion for environmental conservation alongside her deeply rooted determination to change the reality vulnerable populations, such as refugees and political exiles, are facing in the world today.

For this reason, Alexa went on to pursue an education in Political Science and International Relations at Wake Forest University in which her thesis work focused largely on the cultural and socio-economic impact of forced displacement on both Armenians and the European Jewish population. Currently, she is pursuing a Master’s at Northeastern University in Strategic Intelligence and Analysis.

Writing for the digital marketing space versus a political one features many differences; they do,  however, share one thing in common – both are meant to engage the reader’s intellectual curiosity in a way that helps inform them in their decision-making.

COVID-19 has permanently changed the way we communicate online; if anything, it’s only given the internet, specifically social media, an even larger platform than it had before. Alexa believes that BlueTickSocial offers a one-of-a-kind approach to addressing businesses’ digital marketing needs because they understand that social media is certainly here to stay.

Adaptability and versatility is the name of the game. BlueTickSocial’s culturally, and intellectually diverse team of women specializes in fields such as digital marketing management, omnichannel marketing strategy, Google Analytics and SEO, website design and creation, and digital marketing consulting. Although BlueTickSocial is located in the DMV area, they serve clients nationally and represent them internationally.

As a woman and minority, Alexa Brunet Gonzalez is proud and grateful to continue celebrating diversity in all its glory through her work and with her team at BlueTickSocial.