Over the past decade, the popularity of craft beer skyrocketed, production increased, and the industry experienced explosive growth. This boom led to a myriad of fresh, flavorful, and unique beers. It opened up doors for employment and business opportunities, particularly in the hospitality industry. However, when COVID-19 ravaged the world, it also impacted thousands of craft breweries and the once-thriving industry. MoonBeers, the world’s first beer-based cryptocurrency, aims to support the brewery community through this challenging time.
The company plans to give back to the beer-making sector by capitalizing on another flourishing industry: cryptocurrency. This ingenious concept opens the door to a new era of digitally traded beer currency, and the venture’s mission is to bring its coin holders and partner breweries along for the ride as it blasts off to the moon.
To fulfill the brand’s mission of helping the community they feel so passionately about, its innovative team has come up with a feasible and lucrative plan. For every $BEERS transaction made, 5% will be donated directly to struggling breweries and marketing. Stories about these breweries will also be featured on the MoonBeers social media channels to bring attention to their businesses. In addition, $BEERS holders will be rewarded for every transaction, with 3% of it being distributed to their wallets to build their beer money fund.
Perhaps one of the most exciting things about this unprecedented beer currency is its latest partnership with an award-winning craft brewery to manufacture the world’s first-ever crypto-beer. This crypto-beer will be bought and sold exclusively using their cryptocurrency, $BEERS; put simply, only coin holders can get their hands on this specially made exclusive beer.
MoonBeers has enlisted the help of family-owned 33 Acres Brewery to create a limited run of 72 cases of CryptoBeer with a hazy IPA featuring notes of passionfruit, white grapes, and future ale. This unique crypto experience is set to kick off this June in Vancouver, Canada.
When asked about how MoonBeers came about, founder Colin McIntyre shared, “With so many coins going ‘to the moon’ based on promises of utility, we wanted to take a different approach. We wanted true value off the jump while empowering the strong community of craft beer lovers. This partnership is huge for showing the utility of crypto in niche markets and how it can connect two industries that otherwise may not cross over for many years. A pilot launch with an award-winning brewery will help show the power of our coin, legitimacy, promote adoption and demonstrate the value of this currency on a larger scale.”
Ultimately, MoonBeers is built upon solidarity and a shared goal of helping bolster a struggling craft brewery economy. More than just a love of beer and cryptocurrency, the venture aims to create a community of like-minded individuals that helps to shape the future of beer currency.
Beer lovers, crypto enthusiasts, and interested individuals should be on the lookout for the release of this highly-awaited, exclusive crypto beer.