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Neo Tran Speaks On What It Takes To Be A UI/UX Designer

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The need to communicate your idea and brand properly is more needed than ever before. As we come out of the pandemic, companies and designers are having to work longer hours than ever as the amount of clients coming their way increases, as this need rises.

One such type of designer is a UI/UX Designer, which by definition is: “User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.”

Neo Tran, one of the most sought-after designers in his field knows this quite well. Explaining his process and what he does, Tran tells Disrupt exclusively, “I help companies communicate effectively with target audiences through visual designs and thorough understanding of user research. As a UI/UX designer my work includes designing beautiful user interfaces for a website, a dashboard, an app with considerations of user research in mind. This research can be a number of aspects like target user demographic, user journey, internal/external research, and so on… Beside working in UI/UX, I also work in traditional form of graphic design. I enjoy many aspects of graphic design like illustrating, packaging, logo design, printing, etc,… It’s more of a “having a cake and eat it too” situation for me ! I love design through and through.”

Tran found his calling early in life and then moved to America from Vietnam. His skills go unmatched, and that was apparent even before he attended and graduated from Long Beach State with a degree in graphic design. 

“In my field of work, the more you do the work and the more diverse your skills in industries the better you are. I was able to gain some experience from working with talented colleagues and learn from their skills. Work has been great here in America. I don’t have much experience working in the Vietnamese workforce because I’ve always been working in the U.S since the beginning of my career.  My American colleagues always treat me with respect and a supporting attitude. I can also see Americans being very talented and ambitious when it comes to design. In addition to that, American audiences are more in tune with to modern, minimalistic design which is right up my alley. I have had multiple clients from different industries across the United States. I’ve worked with Ring to help with their content migration, BeachBody to design new live streaming service, Dr.Squatch to help with website landing page and product packaging; KB Home to help with landing page; LAist to help with their marketing campaigns; and many more.”

And like most professionals in his field, Tran knows that customer service and getting results keeps the demand and customers coming back. 

“My work has garnered success for my clients. While internal statistics are not meant to be discussed publicly, some of my work has helped the company get thousands of more subscribers monthly; Increased sales, efficiency and satisfaction for customers through product packaging. I once helped a high profile doctor design her podcast cover in which she discussed Covid-19 issues. Her podcast was featured on CNN, MSNBC and major news outlets. I’d like to think that with my work, more people are more educated and protected from the disease by listening to the doctor sharing her real knowledge on the matter.”

Every brand needs an image and platforms need an interface design. The world is changing and people like Tran are leading the way to put a look on the ideas of those running things. We can’t wait to see what he creates next!

Taylor is a graduate of the UCLA Department of Communication and writes about high profile CEOs, trending items, breaking news and everything else!

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