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New Zealand Native, Letoa, is swiftly becoming a Major Figure in the Rap Game

Letoaalii Hughes, better known as Letoa, an Australian and Samoan, has been dominating the global aesthetic rap scene and amassing millions of views with a devoted fan base to match. After releasing hit after hit, including “Slatnoslime,” “back it up,” “E45,” “ruger clap,” “E-girl,” and “guap,” he quickly established himself as a leader in the aesthetic rap genre. His online presence has earned him the notoriety that allows him to release viral music on a regular basis.

Independent rapper, Letoa was heavily inspired by his family to pursue music. His Samoan ancestors strongly believed in working a nine-to-five job to support their lifestyles. His jazz-playing grandfathers defied family tradition by pursuing nontraditional professions. As a result of what they did, Letoa felt emboldened to follow his heart and pursue his true interest. He spent a lot of time with his cousins as a teenager, and during that time he witnessed them making rap music and trading diss records in their bedrooms for fun. The confluence of these factors inspired Letoa to embark on his own personal musical journey.

Letoa enjoys combining simple drum patterns with elements from a wide variety of musical styles. The instrumentals’ simplicity allows him to be adventurous with his sound and dive into various musical pockets. Though he is a young entertainer, Letoa has been able to exhibit maturity on the business side of the music world. As an independent musician, he has gained unique insight that has allowed him to comprehend the inner workings of the industry. His first track, released almost three years ago, had such unprecedented success that it fueled Letoa’s will to make more music. All of his prior successes have helped him make relationships with like-minded individuals, which in turn has led to new opportunities for the creative aesthetic rapper.

After successfully completing high school, the thriving 18 year old now intends to make additions to his portfolio more consistently in the near future. He is looking forward to honing his skills and expanding his fan base with his own distinctive approach and sense of aesthetics. At the moment, the artist has tunnel vision and is focused on creating more content for his audience to enjoy. Letoa fans can keep an eye out for new music from him by following his Instagram account and streaming his songs on Spotify.



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