The path for entrepreneurs is never set in stone. When a company provides a valuable service with excellent results, that information is usually not kept secret. The word typically spreads like wildfire, and companies level up their growth, based on the cornerstones of good business principles, superb customer service, and most importantly, real Return on Ad Spend (ROAS) that is measurable for the customer.
Waves began as an idea from its founders to bring results to their clients. Today, it seems like such a simple notion, yet many agencies and companies deviate from this trajectory and end up serving themselves instead. Early on, Waves founders looked to the Jewelry and Fashion industries to better conceptualize the space with specific thoughts and ideas on how to elevate an existing brand to individuals worldwide. This has been achieved through developing effective customer campaigns from scratch and advertising them through data-driven methods.
As a result of partnering with celebrity jewelers, the agency was able to serve clients that worked with celebrities like Travis Scott, Rick Ross, Khloe Kardashian, Post Malone, Allen Iverson, Snoop Dogg, Trippie Redd and many more. The attention and loyalty of these celebrity clients was captured as a result of assets built for Jewelry brands by Waves.
In 2019, these entrepreneurs took on the world, unveiling their proven tradecraft to the masses and bringing their years of success to clients of all shapes and sizes. The company began as an e-commerce company that provided small-scale marketing services to local businesses. The advisers specialized in helping businesses shift to a variety of different digital platforms to capture untapped traffic from customers all over the web. With their headquarters located in Toronto, Canada, Waves has been able to leverage the virtual work environment to increase their footprint on a global scale.
Waves co-founders Enam, Tanishk, and Ali alongside their Team, developed a method for achieving high ROAS through the aggregation of data. To stay at the forefront of the Digital Commerce Industry, Waves has continued to embrace changes in customer behavior and the industry.
The founders commented “We enable clients to focus on their core business and do what they do best while doing what we love – managing their entire online strategy and exceeding existing results.” They understood early on that satisfied customers generate significant recurring revenue through partnered long-term growth. Customers often want to shop their look and feel comfortable before they make a purchase. To do so, online customers want to be able to customize their product and receive support throughout the purchase, as well as know that they are getting great value, a goal that Waves has been able to achieve time and time again..
Waves is becoming one of the premier digital commerce agencies within North America, focusing on expansion throughout the world with no plans of slowing down anytime soon.
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