fbpx
Connect with us

Cryptocurrency

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain world. Extending its digital footprint and capabilities, Nike announced the acquisition of a start-up named RTFKT Studios. This firm leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. 

For decades, Nike, the American multinational footwear and sports apparel company has been among the top-most fashionable companies. Still, it is only a matter of time that Nike will be renowned as the company that delivers next-generation collectibles merging culture, realities in fashion and gaming. It all started in early November when Nike opted for some of its well-known trademarks like the ‘Just Do It’ tagline, its SNKRS logo, and the Air Jordan ‘Jumpman’ to be leveraged as ‘downloadable virtual goods.’

Acknowledging the legendary brands with decades of history built on high-level athletic endorsements, distinctive designs, and a grassroots culture that actually exists in the real world, Nike positioned RTFKT’s lightning bolt-style logo alongside its iconic swoosh, Jumpman, and Converse marks.

John Donahoe, the president and chief executive officer of Nike, says, ‘acquiring the RTFKT brand is a huge milestone that will speed up Nike’s digital transformation allowing Nike Company to serve athletes and creators as the intersection of sports, creativity, gaming, and culture.’ 

The consciousness development in humans has escalated faster than anticipated, and Nike is also accelerating the digital future. Nike is now working towards crediting the company’s founder Benoit Pagotto, Chris Le, and Steven Vasilev with leveraging the latest in the game engines to create one-of-a-kind virtual products and experiences. 

NFT has lately been making headlines, some sold for million dollars, with high-end memes like Nyan Cat and the ‘deal with it’ sunglasses being showcased for auctioning. Additionally, the Nike Company website encourages visitors to link their Matamask wallets as one of the ways NFT owners can verify their purchases. Bearing in mind that in the future, they stand a chance to play games or enter other versions of virtual reality spaces where items can materialize, once those spaces have read the blockchain to assess which items you own the rights to.

Nike has taken a plunge deeper into the world of crypto-collectibles after purchasing the NFT pronounced artifact, which is why its acquisition announcement is so timely. The RTFKT is currently among the most trendy NFT project drops of the month; a sweeping avatar partnership with artist Takashi Murakami, Clone X. According to crypto tracker CryptoSlam, since the initial drop, the project has been received with so much love at $65 million in transaction volume.

Fashion freaks with a massive passion for innovation, creativity, and elegance now feel fully included in the metaverse arena. Nike is now the only global fashion line that provides cutting-edge leverage innovation to deliver next-generation collectibles that merge culture and gaming.

Based on the foundational strength and expertise, the RTFKT brand anticipates excelling as it builds a lovely community. RTFKT has also collaborated with other crypto creators to design merchandise like physical shoes that utilize imagery in other NFT projects including Crypto Punks and Bored Apes.

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice15 hours ago

Unoma Okorafor: How the Woman Entrepreneur is Paving the Way for Others Through Her Own Inspirational Journey

Unoma Okorafor is the founder of Herbal Goodness, a health and wellness company that has become the number one supplier...

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.