The Metaverse has become one of those words many people frown upon when mentioned. With companies like Meta using it as part of their clickbaity marketing strategies, this is not surprising. However, despite Meta cutting over 11,000 jobs after branding itself as the driving force behind it, the Metaverse space is growing at an unprecedented pace.
An example of this exponential growth is platforms like The Sandbox, Upland, and Decentraland, all of them built over blockchain and other decentralized technologies. Over the past years, these platforms have made a name for themselves by attracting millions of users while offering brands and artists a new way to engage.
Now, Decentraland is putting this growth and engagement in the spotlight by organizing what promises to be one of the biggest virtual events of the decade: The Decentraland Metaverse Music Festival. Taking place now and ending on November 13th, the festival will see artists like Björk, Ozzy Osbourne, Dillon Francis, Soulja Boy, Motorhead, DJ Regard, and Megadeth descend on the many venues in Decentraland’s Metaverse to provide hours of great music.
Those who want to continue the party or unwind will also be able to do so thanks to the collaboration between TerraZero and Miller Lite. The two companies joined forces to launch the “Meta Lite Bar”, a virtual bar originally opened for Super Bowl 2022 which has now expanded to have a garage and rooftop concert area.
From November 10th to November 13th, The Meta Lite Bar will be running special after-parties starting at 08:00 PM (UTC -3). With participation from Devault, Wuki, Wobblebug, Win and Woo, Elohim, Pluko, and Autograf, attendees are sure to experience the benefits of the Metaverse firsthand. Anne Pando, Marketing Director for Miller Lite, said about the event:
“Miller Lite brings people together over the taste of great beer and our goal in the Meta Lite Bar is exactly the same, even though the beers may be pixelated. As we continue to build out our presence in Web3 with Terrazero, we hope to bring more Miller Time and meaningful experiences to the Metaverse and give our drinkers a new, engaging way to connect with each other.”
Ever since the COVID-19 pandemic, the Metaverse has become an increasingly popular alternative to in-person events. This trend is not only the result of the increased engagement that comes with the removal of geographical restrictions but also of the opportunities virtuality brings in terms of production, costs, and capacity. This has led artists like Marshmello, Travis Scott, Justin Bieber, David Guetta, Post Malone, and even League Of Legends’ Pentakill to explore what the Metaverse has to offer.
While the Metaverse is still decades away from the virtual worlds described in Snow Crash or depicted in movies like Ready Player One, it surely will be the future. With even FIFA joining the Metaverse ahead of the World Cup, the role of the Metaverse in everyday life entertainment is sure to continue to grow. If you are still skeptical about what the Metaverse is and can do, the best thing you can do is explore it yourself… Why not have a virtual beer this weekend?