Bollywood music has grown exponentially in the last few years. However, things have drastically changed with Punjabi music making its presence felt in every nuke and corner of India. The industry has given bonafide superstars from the music scenario like Yo Yo Honey Singh, Badshah, Diljit Dosanjh, Guru Randhawa and Neha Kakkar among others who have given hit after hit Punjabi songs. With the rise of Punjabi music, many record labels have flourished giving indie music a place in the market. Joining the bandwagon and taking Punjabi music to a new high is Amritpal Singh, the head honcho of Outlaw Records.
The record label has not just worked with well-established music artists but has also given new talents to the industry. Amritpal Singh, popularly known as Amba Joia in the industry hails from Ludhiana and is a businessman by profession. It was his endless passion for music that saw the birth of Outlaw Records. Besides allowing deserving talents to showcase their skills, the record label is redefining Punjabi music with its high-end beats and unique musical notes.
Amba Joia’s music label has worked with many celebrated Punjabi singers like Varinder Brar, Navaan Sandhu and Roop Bhullar. It has even introduced singers like Ekam Sudhar, Veer Sandhu, Vikram Gill, Minda and many more. When asked about the age bracket of the audience listening to Punjabi music, Amritpal Singh stated that a majority of the audience is millennials and Gen Z, but it is now consumed by people of all age groups.
It would not be wrong to call Amritpal Singh the hit machine and the next big name in the Punjabi music industry. Some of the hit songs under the record label are ‘Black Life’ by Navaan Sandhu, ‘Thik Thak’ by Minda, ‘Kyu Ni Dekhda’ by Sidhu Moose Wala and ‘Tera Viah’ by Minda. With the heady rise of Punjabi music, the producer has made a significant contribution to raising the bar globally.
Furthermore, Amritpal Singh went on to say the best part he feels about the Punjabi songs is the variety of music. Elaborating about it, he said, “There are different songs for different occasions, and it is perhaps the best part I feel about Punjabi music. We have suhag to express bittersweet feelings associated with a wedding. For Baisakhi and Lohri, we have tappe, and while doing Punjabi dance form gidda, we have boliyan to sing. There is also Sufi Punjabi music, the bhangra and the popular Punjabi pop music.”
While a lot of Punjabi songs, music videos and albums are in pipeline for Outlaw Records, it will be interesting to see the music label’s collaboration with the new-age artists. We are looking forward to what new the producer has for all the music aficionados. Our best wishes are with Mr. Singh, and may he continue to mesmerize the audience by bringing some beautiful tracks soon.