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Pandemic turns a MBBS student to Digital Media entrepreneur, Khushi Panjwani  

Life increasingly appears to be impossible on all fronts without digital media and a successful online presence.The internet world is probably history’s biggest invention, resulting in a digital cosmos that may be considered a major human achievement.

While we’re on the subject of devices, there have been several advancements in both software and hardware. Nobody can deny that digitization has had a tremendous influence on our society.

Nowadays, it’s tough to go on social media without running across some form of content marketing. Everywhere you turn, influencers are showcasing their latest meals, apparel, cosmetic businesses, and candles, and that’s only the beginning.

Every business and company in any area needs to have an online presence and use influencer marketing. Khushi Panjwani, a successful entrepreneur who is currently pursuing MBBS to realise her childhood goal of being a hite coat woman, Doctor, was one name that surprised us throughout our research.

DigiXlance is the name of the media agency she established. It’s a digital and influencer marketing firm where brands focus on promoting their brands through influencers and influencers don’t have to work as hard to discover brands/businesses, resulting in a win-win situation for everyone.They aim to provide influencers their brands/business and promote businesses through influencers and intent.Giving brands an effort less digital guidance is the part of their long term goals.

As we discuss deeply she shares about the challenges and obstacles faced in the course of starting up as an entrepreneur. Khushi said”Struggles are an unavoidable part of any startup or business, but they help you shine. The major challenge I encountered was acquiring clients, but it was my “Never Give Up” mentality that helped me create income and clientele. I used to contact tens of thousands of clients and just ten would respond. So this was my trying phase, and now I’m shining brightly in here.”

Her father is a successful businessman and politician, and she comes from a blended family. Despite her father’s success in business and his desire to be in the greatest position, Khushi pursued her own goals and aspired to be like her role model, her father. She is self-sufficient and self-made.Khushi also told us about her second business, Startmenoww, which is an incubator for entrepreneurs. We help startups develop from the ground up by providing legal, digital, and technological services, as well as pitching investors and raising funds.

Khushi has bagged a lot of achievements and acknowledgements in her bag.When see the list it’s huge. To list down they are

Humanitarian excellence award

  • Best ENTREPRENEUR of the year
  • Rising entrepreneur of the year
  • Best ENTREPRENEUR of the year
  • Kalam Ratna award
  • Kalam world record

Bhartiya Youth face for digital creator, this award was given to only 3 best creators in India, the other two were Yashraj Mukhate, Komal Pandey.

She intends to exhibit the world of banking and stock markets in the future. In a few years, I’m going to radically transform the stock market, trading, and investment worlds.

Khushi is out of the very few girls we see today, who are focussed, determined and want to make their own name and mark in the world despite coming from a well recognised and established family. She is an inspiration to a lot of the little girls out there.

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