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Patricia Pinto of La Creme is poised for success with daughter Francesca Pinto

La Creme Modeling & Acting founder Patricia Pinto is getting bookings left and right for her talent. She says she’s getting more bookings than ever, even during the COVID-19 (coronavirus) pandemic. She just put models in a music video for Saint JHN with Hypmosis Visuals.

Patricia says the new trend is virtual, at home castings which take place via the Zoom app. And for bookings the new normal is having the production team send camera equipment with lights, tripods and instructions to your home via mail then letting you record the booking yourself.

It’s the ultimate solution to COVID-19. It’s genius and just as effective as in person shootings.

Monica Pinto is Patricia’s daughter and she says that she loves doing virtual castings because she doesn’t need to leave her home office, pajamas or drive in New York City, Los Angeles and Miami traffic. Francesca Pinto, Monica’s sister who works in casting with Hypmosis Visuals from time to time agrees.

Patricia had started planning a fashion show which was supposed to take place in September but had to be rescheduled to November due to the pandemic and regulations. The La Creme NJFW show will be taking place on November 14, 2020 at 12:00 PM. The show will have a virtual Zoom audience but models will be modeling top designer’s garments at La Creme’s studio located in Mountainside, New Jersey. Proceeds from the show will benefit cancer research. The show will feature models of all ages including children, teenagers, and adults.

Cancer survivor Patricia Pinto founded La Creme Angels Inc. to help people who can’t afford health insurance have screening tests for all forms of cancer and cardiovascular health. Last year La Creme Angels held a benefit fashion show which raised awareness around Breast Cancer and Cardiovascular Health in support of the GIVE foundation. The show happened at the Hilton, Short Hills, New Jersey. The benefit was sponsored in part by Mercedes Benz and other local sponsors.

The Gift Project for Global Cardiovascular Health (GIVE) is a non-for-profit initiative committed to improve global cardiovascular health by fostering partnership among major academic medical centers, business, governments, non-governmental organizations and private citizens. GIVE provides free care to patients with complex cardiac and vascular diseases, as well as education to caregivers in developing countries. The event provided models with the opportunity to show garments by top designers, many of which have appeared on the red carpets of the Grammys and the Academy Awards.


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