What’s your backstory?
I went to prison by the time I was 19 and I did 4 years on a 7 year sentence. There were many adverse moments that played a key role in strengthening my character. I got out for about 2 years. I got promoted at a sales job on my 3rd day, then I got fired 2 days later for being a convicted felon.
Instead of searching for other opportunities, I became a raging alcoholic. I went back to prison, just 20 days before my twin sons were born. That was the worst pain I’ve ever felt. I always wanted to be the dad I didn’t have, and now I blew it. It was the best thing that could have ever happened to me because I made a decision right there that I was going to do my time and get out to become a responsible father, and be happy and successful. I didn’t know what happy and successful looked like at that point in my life and I didn’t know how I was going to do it, but I had powerful reasons why I had to figure it out.
I came home 8 months later and started grinding. I couldn’t find a job anywhere. I did network marketing for 2 years before I completely lost my passion for it. I didn’t know what it was when I started, so you couldn’t even scare me off with the word “pyramid scheme”. I created almost $2k a month residual income within my first 6 months. However, I lost my passion completely and left network marketing in 2017.
I struggled financially all of 2017 and a lot in 2018. I was trying to be a “life coach”. My messaging was horrible and I wasn’t solving a specific problem for a specific person. I was all over the place, and as a result, I didn’t make a single penny or help a single person as a coach.
I tried to collaborate with other entrepreneurs all the time, but nobody took me seriously. I was just some ex-convict turned entrepreneur afterthought that nobody gave the time of day to. Out of this frustration and pain of no one taking me seriously, I launched the Underdog Empowerment podcast and became a top 200 rated podcaster on iTunes in my first week. The next week I had Billy Gene Is Marketing on my show. It’s crazy because the week prior no one wanted to collaborate, than in a few days I started interviewing celebrities and everyone wanted to talk then.
Since then I’ve interviewed countless of celebrities, industry leaders, and power players on my show, built powerful relationships with a lot of these power players, I’ve spoke at the biggest and coolest events, made a bunch of money, and have helped a bunch of people do the same thing. I help entrepreneurs launch, grow, and monetize top rated podcasts on iTunes, in 5 weeks or less, guaranteed, while freeing up your time and sanity with our podcast production agency.
From over 5 years in prison to rubbing elbows with multi-millionaires every day and generating over $20k+ months as an entrepreneur, I truly get grossed out when people make excuses.
What made you decide to choose this career path?
Because my podcast blew up and I love everything about podcasting. I married my skills with my passion.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I left network marketing to be a ‘life coach’. I was just like most of the other life coaches out there; unskilled, and horrible at marketing. I would say things like, “I can help you achieve your goals.” Who would pay someone money for that? Get specific on who you serve and a specific problem you solve for them. And you better make sure you can solve that problem.
What do you think makes your company/personal brand stand out?
The fact that I did over 5 years in prison and now my brand is skyrocketing. The epic climb from the bottom. And most importantly, we serve the underdogs. The ones who have grandiose visions, all the odds stacked against them, everyone counting them out (even laughing at them), regardless of their current resources. But they’re committed to leveling up and winning to get the respect that they deserve. You can’t beat the underdog who’s all in.
What’s a quote that you live by?
Do the fucking work.