At face value, the bridge between an entrepreneur’s merit and actual profit mostly comprises a single activity – marketing. You’ve got your services and products on one side, all carefully thought out and waiting to be handed out to people paying money. On the other side, there’s a customer pool either searching for what you offer or patronizing other people. However, customers cannot patronize you if they do not know you exist. A business must be present in any niche before it can thrive. Basically, a solid marketing strategy is the most essential rung in the ladder to business success.
A fresh school of thought is moving the motion that an excellent marketing strategy is not the ultimate tool for converting profits and garnering customers/clients. According to psychologist and business mentor, Stefanie Bruns, people are more likely to resonate with your energy levels and aura as an entrepreneur, rather than your excellent advertising gimmicks.
“My selling experience is that people buy into your level of energy,” Bruns says. “Sometimes they can’t explain why they go to a certain expert, ‘I chose them because it felt right.’ If you dig deep, then you’ll find their level of energy is great and that’s why they want to be there. The clients want to stay in the aura of the expert.”
Bruns is the founder and CEO of Business Flow Academy, an online mentoring institution that helps businesspersons optimize their position across various industries by refining their energy levels and learning to work the psychology to their advantage.
According to Bruns, the energy surrounding an entrepreneur is like an adhesive that brings everything else together – marketing on the right social media platforms, working with a sales funnel, pouring in a solid number of hours into your work every day, and of course, taking great care of your health and wellbeing.
Essentially, it’s completely based on your spiritual identity as a person and how other people can relate to you.
“Someone could have all of the marketing stuff but it’s still not working,” she says. “Maybe they’re in a bad environment regarding their electromagnetic field; sleeping on a waterline or perhaps, they are not ready when they wake up even though they slept 8 hours. It’s possible to be very vital even though you only sleep for 5 hours. However, you need ideal nutrition, overall health, minerals, it’s very important and that’s what people neglect. Look at the small details.”
Raise your energy, elevate your business
Most times, people find the topics of energy and auras a little too “pseudosciency” to be taken seriously. However, according to Bruns, the dynamics of these intricate areas are now being proven and explained by several aspects of quantum physics – a highly believable and established field of science.
“Quantum physics is explaining the wisdom of the old cultures,” Bruns explains. “We know now that we are energetic beings. We are beings of light because we have an electromagnetic field around every cell and therefore around our body. We prove all of this stuff and that’s very good to have experts that have explored the effect of meditation, of our human brain, and we see that it’s evident before meditation and after, before reaching heart coherence, the changes.”
She explained further: “A scientifically controlled study conducted by German researchers at the University of Kassel has shown that while the chest area of the average person only emits 20 photons of light per second, someone who meditates on their heart center and sends out love and light to others, emits an astonishing 100,000 photons per second. That is 5000 times more than the average person.”
One of the most reliable methods of connecting with a higher zone of energy is to trail the path that truly brings you joy. When it comes to positivity, things are pretty black and white – for everyone. There’s no grey area in the reality that it’s either you are happy with something or you’re not. Positive energy radiates mostly from the subconscious. You can’t convince this state of mind of anything other than the truth.
“Follow the path of your joy,” Bruns advises. “If you go in the normal marketing field and you say, ‘Oh, there’s a niche,’ it’s very good if you step into this niche because we have a blue ocean, but if it’s not your highest zone of genius, then your energy will be below bar. You have to have a lot of fun creating all of this marketing material. Not only your emotions have a special energy, but also your marketing materials have a special energy.”
Bruns believes that your audience and prospective clients can feel your energetic code through the content you put out there. Whether it’s written text, a video, a podcast, or even an ad campaign, people can decide within the first few seconds of digesting your content if you’re someone they would love to patronize. Your energy as an entrepreneur is vastly apparent through the content you circulate on social media, and the most reasonable thing to do is to learn how to channel positive vibes through your marketing strategies.
At the Business Flow Academy, a heavily holistic approach is employed toward nurturing confident businesspersons, a lot of who are elite professionals such as doctors, therapists, lawyers, coaches, and other excellent people looking to make an impact in their respective fields. However, when faced with the task of building a business from scratch, these intelligent people often discover, too harshly, how intensely a person needs to resonate with their craft to actually succeed at it.
“Some of my clients see their colleagues that aren’t so good but they have more clients because they have good marketing,” Bruns says. “They want good marketing but it’s not only about marketing. It’s also about their level of energy. Sometimes they’ll even ask themselves, are they in the right field? Maybe I need to do something else. Then I connect them to their real purpose – their cosmic mission. If they have this, then they will solve this question. Then they know that this is right, and they only have to be better in client generation and fulfillment.”
At BFA, using several energy mechanisms and tools, people are taught to rewrite their own success stories and reshuffle the misplaced approaches stonewalling their progress. For instance, alongside coaching people on the essentials of business, BFA impacts the helpful habits of meditation, fruitful spirituality, healthy living, and charity in its learners.
She concluded: “If you want true transformation, then you need a holistic approach. The good news is that everything starts with you. If you have guidance on this path, you can reach your goals easily.”