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Real Talk About The Survival Of The Restaurant Business With Savorwynwood Owner Dozzy Ross

 

Dozzy Ross Shares Some Real Requirements To Help Restaurants Survive In The Dynamic World Today!

 

The hospitality industry in the current world is being run into the ground right now in the pandemic. Since restaurateurs aren’t aware to sit and watch things happen from the sidelines, here are a few things to help set them up for success when things turn around!

 

Dozzy Ross – owner of Savorwynwood shares, ‘I’ve spent the past two weeks working with some of the most amazing entrepreneurial minds in the tech world, restaurant space and elsewhere, trying to figure out ways to “beat” this pandemic. Local restaurants built around serving customers between their four walls, there is no “hack” or amazing idea that keeps the doors open long-term. However, some ideas that I have shared below can be helpful in increasing the chances of survival for your restaurant.’

 

 

Social Media

No much stress on having a good brand value and recognition is less for the world we are living in today. Many restaurant owners are unable to cope with the pressure of refreshing their feed content and entertaining their followers which is an important job in this decade. keep their social media feeds fresh with new content if it’s not a responsibility that is formally assigned.

 

Make sure you being in the restaurant business (any business for that sake) hit up Instagram, Facebook, and Twitter regularly! Send out advertisements and promo codes through those platforms. And! Don’t forget to cross-promote your content and share content from other small businesses, too, as you can extend your audience reach that way. Collaboration is one of the best ways to reach out to more people without even advertising these days.

 

Gift cards

One of the most interesting ways to build a loyal customer base and have returning customers is to provide Gift cards. Especially for customers to support our business during this pandemic, even if you’re not open for dine-in meals – this is a really good execution strategy to increase business. Customers can always use it later for themselves or give it to someone. Throw in some extra value if customers buy $100 or more. Strategies are unlimited, you just need to be creative and innovative.

 

Offer contactless pickup

With various third-party delivery drivers now, you can quiet easily and quickly make this happen. Come in and pick up orders without having to interact with someone. Put out a bottle of hand sanitizer for these drivers. Do everything to comfort the delivery people and your customers at large.

 

Tailor for larger orders

With everyone at home now, many customers are ordering food for their entire family. Provide more offers, discounts, and maybe even combos for large no of people – for instance – “Dinner for 4 or 6” option to your menu to capture these large family meals at a lower price than single packs.

 

To know more about Dozzy Ross’s entrepreneurial journey and his Afro-Caribbean restaurant ‘Savorwynwood’, check out Savorwynwood’s Instagram.

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