Connect with us
Apply Now

Health + Fitness

Redefining Luck: How Richard Laver’s Energy Drink is Energizing Beyond the Can

The energy drink market has long been saturated with a bevy of sugary options promising heightened alertness and enhanced physical prowess. But things are changing, and the question of whether energy drinks are bad for people is more prevalent than ever.

However, there are brands challenging the status quo, such as LUCKY F*CK, a brand that goes beyond quenching thirst or fighting fatigue and stands as a testament to resilience, hope, and the human spirit.

Mr. Lucky: The Driving Force Behind the Unique Brand

From a tragic plane crash survivor to a dedicated father and innovative entrepreneur, Richard Laver, also known as “Mr. Lucky” has experienced an inspirational journey. At just 12 years old, Laver faced an unthinkable tragedy. He was among the 27 survivors of a devastating plane crash that claimed the lives of 136 passengers, including his father.

However, Laver did not let the psychological scars stop him. His indomitable spirit shone through, even in the darkest of times, and after meeting his wife Michelle, he found renewed purpose and direction. Their journey as parents further catalyzed his drive when their daughter, Kate, was diagnosed with cerebral palsy.

Faced with medical complications and inadequate dietary solutions, Laver created a plant-based formula that not only benefited Kate but countless others. LUCKY F*CK was born.

LUCKY F*CK Is More Than Just Ingredients

LUCKY F*CK is distinct not just in its branding but in its very composition. Where most energy drinks pile on ingredients, LUCKY F*CK prides itself on its simplicity. With five super ingredients, it boasts zero sugar and offers an impactful dose of energy and mental clarity.

The LUCKY F*CK energy drink represents a major change in the sector, pushing for quality over quantity. But what truly sets it apart is its narrative. Every can carries with it Laver’s belief in human resilience and the potential to turn life’s challenges into opportunities. It is not about luck in the traditional sense but about people harnessing their inner strength, gratitude, and vision to create their own destiny.

Core Values That Drive the Brand Forward

LUCKY F*CK’s core values are designed to resonate with every individual who has faced challenges, big or small, and emerged stronger. The brand seeks to instill a sense of gratitude for life’s journey, both its ups and downs. Every experience, no matter how daunting, contributes to personal growth and resilience.

The brand champions authenticity. It recognizes the complexities of the human experience and celebrates overcoming adversities. In a world often marred by negativity, LUCKY F*CK is attempting to do something different, all while providing a high-quality product that does not disappoint.


While there are many energy drink brands out there, Richard Laver’s LUCKY F*CK is anything but typical. It is a story of grit, determination, and the unwavering belief in oneself, seeking to mimic Laver’s journey to energize and inspire its consumers to see beyond their current situations, to persevere, and to recognize the “luck” in every challenge they face.

In the words of Mr. Lucky himself, it’s about “getting real people motivated to see beyond their current situation, to energize people to keep going, to push further, and to express gratitude and pay it forward.” It is not just about what is inside the can but the spirit and message it embodies.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.