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Rest Easy with Smarter Luxury Sleep, A Founder’s Story with Ron Rudzin

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Prior to founding Saatva, Ron Rudzin spent his career investing in and managing businesses in the home furnishings industry. In 2007, he had a simple idea: make the most luxurious and comfortable mattress possible and sell it directly to the customer. He founded the Saatva in 2010. Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.
Tell us about your childhood and where you grew up?
I grew up in Flushing, Queens, not far from where Saatva has its headquarters today. As a kid I was very into sports—I played baseball and football. I’m still a big believer in physical activity. I play basketball a couple of times a week. No matter how old I get, no matter how slow I get, I’ve continued to play. I don’t feel right if I don’t sweat a few times every week. My father was a great role model. He was a big, strong, tough guy, but he was also really sensitive. He taught me it was possible to be kind and caring while still being an aggressive competitor, whether in sports or in business.
How did you get started as an entrepreneur?
My father had a lot to do with it. When I was 16, he sent me to help out his best friend, who was opening a furniture store in Manhattan. I started out working in the warehouse, cleaning tables in the showroom, and performing other tasks as needed, but one day they asked me to put on a sports jacket and they taught me to sell. That was the beginning of my career as an entrepreneur. We went on to grow that one furniture store into a chain of more than 200 around the country, and my father’s best friend remains my mentor and is a co-founder of Saatva.
What is one business lesson you would tell a startup founder?
I would say to trust your instincts. There is nothing I love better than working with a team, sitting with a group of smart people, and coming up with a great idea or solution. But you can’t make every decision by committee. As a founder, I’ve been involved in every change and innovation that my company has gone through, and I understand it at an instinctive level. Solicit input from your leadership, listen, absorb it, then make your gut decision based on that.

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Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.