Rituraj Pramanik, the well-known digital marketer from Kolkata is known for his excellent SEO skills, content marketing and strategic business planning. He currently owns HealthAndHealthier which is priced at a net worth of 16728$ as of 2022.
The health blog, HealthAndHealthier was started on 2020 and within a short period of 2 years it is ranked number 2 in India when it comes to the health genre and number 10 in the lifestyle genre.
So today in this article we will be looking at the various content marketing tricks that Rituraj implemented on his website to reach its pinnacle.
HealthAndHealthier’s content marketing strategies that every new blogger should follow
Marketing generally means to create a new market. The sole purpose of marketing is to create trust among your consumers. This trust leads to sales, funnels and branding. An advertisement or campaign is created so that the trust level goes up among our audience. Content marketing is the best way to increase the trust factor of your brand.
“Content is the king” when it comes to ranking and making a post viral. Copying content should always be avoided. Over a long term only genuine and unique content can survive. Content marketing is necessary if you are try to develop an e-commerce website, a brand or a start-up.
There are so many questions that builds up when you are creating a content.
Which platform to create content on?
Which type of content should I create?
How to create the best content?
How to grow the content?
How to make the content viral?
There are two types of content. One is an engaging content generally found on Instagram and facebook. The second one is SEO based content that is ranked on search engines which drives millions of traffic.
If you want to showcase something about your brand and want engagement you should definitely concentrate on social media platform. But if you want to build your brand you should start off with SEO. HealthAndHealthier being a health cum lifestyle blog started off with concentrating on SEO and then went off with social networks to make their posts viral.
According to Rituraj, HealthAndHealthier concentrate on 5 content marketing strategies in their initial stages which led them to insane traffic now.
- Research and scripting
- Proper editing
- Posting the content
- Promoting the content
Research and scripting
Generally people don’t understand how to do a proper research on the content they are trying to produce. Always ask yourself about what interests you and then dive in straight to it. If the demand of your interest is high in the market it’s a plus point for you. In case of HealthAndHealthier, Rituraj is a pharmacist and this interest drove him to create something related to health. Always do a proper keyword research before producing the content to know its search volume and difficulty. After choosing your topic note it down and try preparing points to build the content.
After you are done with your research and scripting it’s to properly edit and produce the content. If it’s a video, a high quality camera and recorder is mandatory. When it comes to blogging you need to systematically arrange the points and start writing the content. Editing and building plays a very major part. In case of blogging after you are done with your article proofreading is mandatory to correct spelling, tenses and many more mistakes.
Thumbnail or featured image
After your content is ready, the next most important thing is thumbnail when it comes to videos and featured image when it comes to articles. The featured image and thumbnail is the most important thing that leads to clicks and engagement. Thumbnail makes one understand how engaging the content can be. Same goes for featured image in an article. That is the sole reason why HealthAndHealthier always has flashy yet simple images in their posts.
After your content is ready to be published you need to post it. You should always optimize your article before publishing it. If its an article make sure to concentrate on On-page SEO. If its a video make sure to publish it right at the time when your subscribers are on to get an initial boost. Proper schelduling of posts are mandatory. Hashtags and tags are also important.
Promoting your content is necessary for long term results and the initial boost. Promoting should not only be limited to sharing on facebook, LinkedIn, twitter and so on. Its a vast area. Make sure to include your links anywhere you get a chance to insert links on. Repeat promoting your content even though it becomes old. You can obviously run google ads, facebook ads to promote your content. H&H used to run pinterest ads in the beginning to promote their content.
So these are the 5 steps which HealthAndHealthier used to reach its height in their initial stages. If you are someone who is completely new in content marketing you should definitely follow these 5 steps to get the boost initially. Always remember “Content is the king, if targetted by the right keywords”
Rituraj’s Instagram – https://instagram.com/therituraj
Rituraj’s LinkedIn – https://www.linkedin.com/in/rituraj-pramanik/