fbpx
Connect with us

Executive Voice

Rob Lake: Success Isn’t Just an Illusion

Published

on

The art of illusion is a lucrative industry, it is very easy to get lost amongst the smoke and mirrors. America’s Got Talent quarterfinalist Rob Lake’s success is no illusion, and his name has become a hallmark amongst the entertainment industry. Lake’s illusions have awed millions worldwide, and he has been regarded as the top illusionist in the world by Caesars Entertainment. Success is never straightforward, we had the chance to sit down with Lake, and learn the secrets to making memorable shows like his. 

Interviewer: “How did you build prestige in your industry and business?”

 Lake: “I think I’m not afraid to work hard to get the desired result. For example, I have spent years, sometimes decades, perfecting an illusion until it is ready for the show. I’ve spent hundreds  of thousands of dollars and years in development, only to have to go back to the drawing board because it isn’t right. For me, it is all about the audience experience- and I want that to be perfect in every detail. If it isn’t ready, and isn’t in line with my vision, it is not going  into the show yet. But when it does, I know I’ve accomplished my vision. When I have the idea for an illusion, it’s not just a trick, a gotcha, or a fooled-you moment. It’s a theatrical experience. The mood, the setting, the pacing, the vibe is all just as important as the magic effects. And, it all has to work together to feel like a storytelling experience for the audience.“ 

Interviewer: “What makes you stand out in your industry?”

Lake: “My shows are grand in scale (5 x 53-foot semi trucks to transport the show from theatre to theatre), and extremely theatrical. It’s not just a bunch of tricks, it is a theatrical experience. This isn’t a social media camera trick kind of thing. It is a theatrical production of wonder and large-scale magic. Things that take years to produce, and are best experienced live, in person, in a theatre, not on a small screen in the hand. I create and design my own illusions, and they are one-of-a-kind. 

Interviewer: “How did you get started in the industry of illusions?”

Lake: “When I was 10 years old, I saw a magic show. It was like an epiphany, I knew that is exactly what I would be doing with my life. I immediately got started- I went to the library and got every book I could find on magic. I started doing small shows, and learning and saving money to buy larger equipment for a larger show. Incrementally I built my show up over a few decades.“

Interviewer: “What are the biggest challenges of your life and how did you overcome them?”

Lake: “Every goal is a challenge, I do the impossible, afterall. From Illusion creation I’ve learned that things are never what they really seem. Most times we create “illusions” or excuses or scenarios in our minds that may not be accurate. When you strip these things away, the inauthentic things we tell ourselves away, most challenges can become much simpler. Not usually easier, but simpler.”

Interviewer: “Where do you see yourself in the next 5 years?”

Lake: “Still making magic, and making people smile, on tour, onstage on screen and more!”

If you’d like to see the magic for yourself, visit www.roblake.com, or find him on all social platforms @roblakemagic

 

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.