Influencer marketing has totally taken over the world of advertising in the Last five years. Talent agencies have taken to this, leveraging the growth of digital advertising and content creation by collaborating with some of the world’s top fashion brands.
Anne Therese and Val Emanuel share with you a new glance from the digital sphere. You need to work with brands you love as an influencer or content creator mainly to create a digital footprint and social benefit. Working with brands you use and love, no matter their size will enhance your personality, resonate well with your niche audience, and help you to create a lifestyle brand with a focus rather than confusion.
Who is Anne Therese?
Anne is a community builder and a true believer in collective, positive change. She is the Co-founder of Role Models Management-the ethical modeling agency and host of the podcast, Hey Change, where Anne inspires her listeners to embrace curiosity and positivity while at the same time promoting ethical and sustainable ways of life.
Who is Val Emanuel?
Val is an entrepreneur, mother, speaker, and model rights activist. She is the CEO and co-founder of Role Models Management. Starting as a model herself gave her experience and an in-depth understanding of the industry. Val was determined to push for a positive change within all aspects of the fashion industry through her experience.
Role Models was created so that models can work with brands they believe in, and since its inception in 2017, that mission is fulfilled with every booking they get. Here are a few ways agents at Role Models inspire their influencers when choosing what brands they collaborate with:
- Brands That Resonates Well With Your Ideologies
Have you ever felt that ecstatic itch when visiting a website or a youtube channel and there is ZERO hesitation when smashing that follow button? What it means is that you get an instant connection that blends well with your vibes. That’s how you want people to feel to work with a well-established brand with high-quality content.
At times, it may be essential to focus on bold and colorful accessories to tell your story on whom you want the world to view you and derive from working closely with you. Just make it clear when your potential audience comes to your page that they generally know what to expect and what to anticipate to have them come back over and over to get to know you.
- Become Bold About Your Beliefs
Sometimes all that matters is convincing yourself of what you are afraid to tell the world. It often does not matter what others perceive about your ideas, speaking boldly about them and sticking to unravel all its benefit is what is required.
Don’t be afraid to share what you LOVE with brands, and sometimes what you wish they would change. You would be surprised at how much brands appreciate customer and influencer feedback. At the same time, this kind of transparency builds trust and likeability with your followers as well, and they know they can always come to you for an honest opinion. A trusted audience leads to higher engagement, which leads to increased value for brands to work with you on various campaigns.
- Brands That Boost Your Self Esteem
We all love to be appreciated, loved, and understood. Getting to connect with brands that are all rounded gives you a leeway to express your feelings freely. Self-esteem is vital in that it heavily influences people’s choices and decisions. The most common focus has been placed towards boosting the self-esteem of women and people of color, leading them to come out strongly and appreciate their beauty. The motivational function derived from self-esteem going beyond unraveling the brand behind it.
- Work With Brands You Can Grow With
Simply put, think timeless. Know your customer’s age demographic and grow with them. Forever 21 and Hot Topic are perfect examples of a brand that is hard to grow with. The world of sustainability is growing, and customers are becoming more and more aware. As the world shifts, brands that are not working for that positive transition will fall out of line, and as an influencer and model, you should think about what brands speak your values. How are their clothes made and by whom? Are fairtrade and ethical practices part of the company’s supply chain and is their way of doing business one that you can proudly put your name behind? Choose to work with brands that you feel comfortable developing a long term relationship with.
- Work With Brands Creating Social Impact
One of the things we saw most in 2020 were brands stepping up for the little guy and in a real way. Instead of just printing feminism on a shirt, many brands stepped up and donated to causes and charities directly related to their brand. For example, Adidas gave a portion of proceeds to BLM and pledged to have 30% of its new employees be BIPOC as they go forth with hiring. As an influencer, it gives your brand value to be associated with a company doing the right thing (Did we mention their sustainability initiatives are also stellar in 2020 and beyond?!
If you have trouble seeing in what direction you should go and try to build your audience, come back to this lost and evaluate your story. And as we always try to tell our content creators and models at Role Models, have fun! Fashion is an expression meant to communicate and inspire, and as long as that is the root of why you are creating content, you are on the right path.