Maropost, a company that has been providing e-commerce, B2B, wholesale, travel, media, and multi-channel commerce companies with marketing automation tools since its founding in 2011, has continued to broaden its offerings recently to include services for email, mobile marketing, social media, SMS marketing automation, e-commerce, advanced reporting, customer journey development, audience segmentation, and more.
And while some companies just base themselves in one country, Maropost CEO Ross Andrew Paquette has continued full steam ahead with his vision of a global domination by expanding his reach by acquiring other companies around the world in places like Australia and Sweden; Maropost recently acquired Australia-based Retail Express for $50 million.
So, where does Paquette and his team see the future of automation heading? “Personalization goes hand in hand with automation, and it will continue to be a key driver for growth now and in the future. New data privacy regulations and the death of third-party cookies underlined the importance of building brand trust by creating highly personalized customer journeys and marketing messaging. Businesses that have a clear value exchange for their customers’ data will reign supreme. To do this, businesses need to centralize their data and have a unified tool to manage everything to ensure that all channels work together like a well-oiled machine,” he tells us in a recent conversation exclusively.
And as to why it is important for entrepreneurs to think about various ways to automate their businesses in this day and age, Paquette continues, “While 2021 focused on digital transformation, the next few years will center on consumer expectations and differentiation. Businesses are faced with the constant challenge of not only keeping up but staying one step ahead. Automation will enable businesses to stay competitive and keep up with changing customer demands by simplifying day-to-day operations and free up time that can be dedicated to revenue-driving activities. By automating your marketing campaigns and commerce operations, businesses can deliver the same high-quality customer experience at scale – be it to their first or millionth customer. This leads to increased customer retention, engagement and growth. The numbers speak for themselves – 77% of businesses who use marketing automation see an improvement in conversions and an average increase of 10% in their sales pipeline.”
By helping to enable businesses to simplify and scale the way they connect, Maropost has been able to combine various automation spaces together to, well, automate much more simply within their own robust ecosystem… And that such ability has the company being valued at around 2.3 billion, with a growth rate of 50% currently.
Paquette adds, “Being successful now and in the future comes down to fine-tuning and automating customer experiences across all touchpoints – from transactional email and SMS, multichannel sales, customer success, to everything in between. Having a unified commerce and marketing automation solution will not only help businesses stay one step ahead, but will also future-proof their businesses.”
While the world heads into a post-pandemic state with how companies run worldwide, automation is the future, and Marposto has been continuing to lead the way with their innovative mindset and technology offerings. We are excited to see what they launch into next.