Connect with us
Apply Now

Tech + Startups

Ross Andrew Paquette Speaks On Maropost’s Continued Disruption of Business Automation Industry

Maropost, a company that has been providing e-commerce, B2B, wholesale, travel, media, and multi-channel commerce companies with marketing automation tools since its founding in 2011, has continued to broaden its offerings recently to include services for email, mobile marketing, social media, SMS marketing automation, e-commerce, advanced reporting, customer journey development, audience segmentation, and more.

And while some companies just base themselves in one country, Maropost CEO Ross Andrew Paquette has continued full steam ahead with his vision of a global domination by expanding his reach by acquiring other companies around the world in places like Australia and Sweden; Maropost recently acquired Australia-based Retail Express for $50 million.

So, where does Paquette and his team see the future of automation heading? Personalization goes hand in hand with automation, and it will continue to be a key driver for growth now and in the future. New data privacy regulations and the death of third-party cookies underlined the importance of building brand trust by creating highly personalized customer journeys and marketing messaging. Businesses that have a clear value exchange for their customers’ data will reign supreme. To do this, businesses need to centralize their data and have a unified tool to manage everything to ensure that all channels work together like a well-oiled machine,” he tells us in a recent conversation exclusively.

And as to why it is important for entrepreneurs to think about various ways to automate their businesses in this day and age, Paquette continues, “While 2021 focused on digital transformation, the next few years will center on consumer expectations and differentiation. Businesses are faced with the constant challenge of not only keeping up but staying one step ahead. Automation will enable businesses to stay competitive and keep up with changing customer demands by simplifying day-to-day operations and free up time that can be dedicated to revenue-driving activities. By automating your marketing campaigns and commerce operations, businesses can deliver the same high-quality customer experience at scale – be it to their first or millionth customer. This leads to increased customer retention, engagement and growth. The numbers speak for themselves –  77% of businesses who use marketing automation see an improvement in conversions and an average increase of 10% in their sales pipeline.”

By helping to enable businesses to simplify and scale the way they connect, Maropost has been able to combine various automation spaces together to, well, automate much more simply within their own robust ecosystem… And that such ability has the company being valued at around 2.3 billion, with a growth rate of 50% currently. 

Paquette adds, “Being successful now and in the future comes down to fine-tuning and automating customer experiences across all touchpoints – from transactional email and SMS, multichannel sales, customer success, to everything in between. Having a unified commerce and marketing automation solution will not only help businesses stay one step ahead, but will also future-proof their businesses.”

While the world heads into a post-pandemic state with how companies run worldwide, automation is the future, and Marposto has been continuing to lead the way with their innovative mindset and technology offerings. We are excited to see what they launch into next.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.