Take a look around any room and count the tech, what you see as phones and computers, some see as opportunities. In fact, we’re in an era that the only thing needed to succeed in the world is a cell phone and a whole lot of ambition. Meet Ruel Wodajo, Founder of Dajo Finance, and a natural-born entrepreneur who came to the US from Ethiopia. Ruel is known for his relentless hustle from an early age creating micro-businesses in school to now being one of the most sought-after experts within the credit repair industry. Although his rise to success in his 20’s seems like an easy task, Ruel faced more obstacles this far into his entrepreneurial career than anyone could ever imagine this far into his career.
Entering the Credit Repair Industry
When Ruel got the chance to come to the US and pursue higher education at the University of Kentucky, he was overwhelmed with joy. Initially, Ruel tried to enroll in the UK, but given how poor his English was, he couldn’t enroll. So while pursuing the American Dream he made his way to the US on an Immigrant Visa, both he and his whole family moved to the US. Once they arrived, they knew they needed a few things to start, such as a place to live, a car, and a stable job to cover the base necessities. It was at this moment that Ruel had his first encounter with the word ‘CREDIT’ since they had just arrived Ruel, and his family were denied for the things they needed. This moment fueled the fire in Ruel to understand everything about the industry and work on a solution for him and his family.
The immediate problem at hand for Ruel and his family was a place to live and a vehicle that same day Ruel learned about co-signers. So he began reaching out to as many sponsors as he could until someone finally agreed. Although the immediate problem was solved, the bigger picture behind poor credit came out. Ruel’s family faced a 23% Interest Rate on their loan and racked up 36 hard inquiries from a single dealership. The grim reality of Ruel’s family situation forced him to research everything he needed to know about credit. At last, he managed to crack the code and slowly put the pieces of the puzzle together when he cleared their credit and managed to refinance their car loan from 23% to 2.8%. The knowledge and skills he was learning spread like wildfire within his immediate circles, eventually leading to Ruel’s very own business Dajo Finance.
Dajo Finance at a Glance
Since Ruel had begun his credit repair company Dajo Finance, they have scaled to serve hundreds of clients. On top of repairing credit and changing the lives of his clients, Dajo Finance is responsible for educating their consumers on proper financial habits that will carry over into their future.
- DF has Helped over 100+ become debt-free and regain control of their financial situations
- DF has removed over $450,000 in errors and negative reporting for students and clients
- DF has successfully changed the lives of over 20+ single mothers by improving their credit and educating them on how to regain control of their financial situations
- And the list goes on…
What to Expect Working with Ruel and his team at Dajo Finance
When it comes to credit, Ruel is the best person to understand just how personal it becomes, given his experience getting into the industry. By having that background with credit, Ruel has made it a mission for his company to provide exceptional customer service, and he will even go as far as making sure you’re equipped with more than enough resources to improve your financial situation in general.
As you may know, you can’t build a house without laying the foundation, and by applying this perspective to repairing credit, Ruel believes to help someone beyond just an inquiry removal, you need to get down to the root cause. Ruel believes a messy credit score is an underlying result of poor financial habits and behaviors, and taking this approach to every customer is ensuring that Ruel and Dajo Finance are doing everything they can to help their customers. The customer will and their financial health will always be the number one priority at Dajo Finance, and this above and beyond tactic has made Ruel the most sought after credit repair expert in the industry.