Real estate is a thriving and growing market globally because shelter and housing are essential human needs. Nowadays, a lot of individuals desire to own properties, but the technicalities of the process can be pretty complex. This is why Blake Saunders created an idea through his business to mitigate these problems. A while ago, Blake Saunders, a young entrepreneur, founded Certified Media.
Certified Media is an SMS marketing agency that focuses on generating off-market deals for real estate investors and delivering the highest quality listing to agents and brokers. Asides from this, Certified Media works in the solar industry and helps homeowners install solar on their property.
As a real estate entrepreneur, Blake adopts a new method of reaching homeowners interested in selling by simply networking with them through texting and SMS.
“Real estate is a serious relations business, and to be successful in it, you need to have a full pipeline of people that are looking to buy or sell at all times. The only way to have a consistent pipeline is to have more conversations with your ideal clients, and know how to get in contact with them. The most efficient way is by texting them,” Blake says.
Adopting New Real Estate Trends
Blake decided to enter the real estate industry through a different approach. While most entrepreneurs will look to run online marketing, Blake used a unique marketing approach: the text message style. He realized that this is an unconventional method of reaching potential sellers.
“When we started, we used a marketing approach that was not very common. I am not aware of too many people using text message marketing to get new businesses. Most people target the online space, but despite the effectiveness of this style, it has become very saturated. The SMS marketing style helps us get direct contacts with homeowners that are looking to sell or buy. That is how we go over the details and get deals done.” Blake reveals.
In addition to this, Certified Media specializes in doing the exact same strategy for solar companies. Blake understands that the global trend is shifting towards renewable energy, so he uses his business to get in touch with homeowners and help them switch to solar, save a lot of money and reduce carbon emission.
“As a company, Certified Media also helps solar companies get a consistent stream of deals and help homeowners save a ton of money by switching to solar. The government is heavily incentivizing people to switch to solar, they are almost paying homeowners to switch. Also, my company uses this as a medium to help more people become aware of solar and eliminate tons of carbon emission each day,” He says.
Blake Saunders is expanding the real estate frontiers through his business. Certified Media adopts a unique marketing approach, helps homeowners sell their properties at the highest rate, assists realtors in getting great property deals, and introduces the renewable energy idea of solar to homeowners. Through this, everyone in the system has been impacted.