fbpx
Connect with us

Tech + Startups

SEO expert Roy Hinkis shares his thoughts on how SEO in 2020 transcends Google

When it comes to preferred search engines, Google has dominated the market for years on end. From reliable search results and Google AdWords to finding information on literally anything under the sun, the first thing that people do is Google it. Google has become an intrinsic part of daily life.

However, Google isn’t the only way to search online. There are other tools that enable users to locate information, such as Bing, Yahoo, Baidu, Ask.com, and Yandex. So why do marketers choose to focus exclusively on Google? Who knows, but they’re missing out on important opportunities for generating traffic.

Marketers need to consider other search engines

One of the most successful SEO experts of the past decade, Roy Hinkis, who has extensive experience in building and executing digital marketing growth campaigns, insists on the fact that it’s necessary to consider other search engines. In an interview with Lead Generation Leaders, he affirmed that “we need to investigate other strategies for generating traffic which don’t rely purely on Google.”

Change is inevitable

In the opinion of the SEO professional, the world of the Internet is slowly but surely changing, making way for search engines that respect its users’ privacy. DuckDuckGo is such an example. Over the years, search queries on DuckDuckGo have increased by 50%. Due to the privacy policy, there is no way of knowing the exact number of people who deploy the search engine. The search engine doesn’t collect information from users and doesn’t disclose web browsing history when looking for information elsewhere.

The untapped potential of other platforms

Facebook, YouTube, and Twitter are gold mines for Internet marketers. They drive impressive amounts of traffic that are out of Google’s reach. Roy Hinkis strongly believes that social media is the new Google. He has worked with industry leaders such as Walmart and Waze & Lift, so his advice is of great help for us. The SEO expert is referenced and cited by numerous online publications, such as Business Insider, MOZ, Yahoo, Search Engine Journal, and the list continues.

Explore new opportunities beyond Google

Digital marketers ought to go beyond Google and optimize for other search engines. Google has experienced a decrease in the international search engine market share, this is the sad reality. In 2012, the tech company owned 91, 7% of the market, while in 2020 that number dropped to 87,35%, according to Statista. The point is that Google may not be the place where the target audience is the most engaged. Those who will concentrate exclusively on Google’s algorithms will most surely fail to seize opportunities in other search engines.

Conclusion

The search landscape has changed in recent times. Roy Hinkis, a pioneer in the field of SEO from a young age, highlights the importance of embracing change. Neglecting diversification is a terrible mistake. Should the target demographic make the transition to search engines that don’t engage in user behaviour tracking or simply resort to using social media, opportunities are lost in the blink of an eye. SEO isn’t just for Google.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice1 month ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics2 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business3 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance5 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship5 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship7 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.