fbpx
Connect with us

Tech + Startups

SEO expert Roy Hinkis shares his thoughts on how SEO in 2020 transcends Google

Published

on

When it comes to preferred search engines, Google has dominated the market for years on end. From reliable search results and Google AdWords to finding information on literally anything under the sun, the first thing that people do is Google it. Google has become an intrinsic part of daily life.

However, Google isn’t the only way to search online. There are other tools that enable users to locate information, such as Bing, Yahoo, Baidu, Ask.com, and Yandex. So why do marketers choose to focus exclusively on Google? Who knows, but they’re missing out on important opportunities for generating traffic.

Marketers need to consider other search engines

One of the most successful SEO experts of the past decade, Roy Hinkis, who has extensive experience in building and executing digital marketing growth campaigns, insists on the fact that it’s necessary to consider other search engines. In an interview with Lead Generation Leaders, he affirmed that “we need to investigate other strategies for generating traffic which don’t rely purely on Google.”

Change is inevitable

In the opinion of the SEO professional, the world of the Internet is slowly but surely changing, making way for search engines that respect its users’ privacy. DuckDuckGo is such an example. Over the years, search queries on DuckDuckGo have increased by 50%. Due to the privacy policy, there is no way of knowing the exact number of people who deploy the search engine. The search engine doesn’t collect information from users and doesn’t disclose web browsing history when looking for information elsewhere.

The untapped potential of other platforms

Facebook, YouTube, and Twitter are gold mines for Internet marketers. They drive impressive amounts of traffic that are out of Google’s reach. Roy Hinkis strongly believes that social media is the new Google. He has worked with industry leaders such as Walmart and Waze & Lift, so his advice is of great help for us. The SEO expert is referenced and cited by numerous online publications, such as Business Insider, MOZ, Yahoo, Search Engine Journal, and the list continues.

Explore new opportunities beyond Google

Digital marketers ought to go beyond Google and optimize for other search engines. Google has experienced a decrease in the international search engine market share, this is the sad reality. In 2012, the tech company owned 91, 7% of the market, while in 2020 that number dropped to 87,35%, according to Statista. The point is that Google may not be the place where the target audience is the most engaged. Those who will concentrate exclusively on Google’s algorithms will most surely fail to seize opportunities in other search engines.

Conclusion

The search landscape has changed in recent times. Roy Hinkis, a pioneer in the field of SEO from a young age, highlights the importance of embracing change. Neglecting diversification is a terrible mistake. Should the target demographic make the transition to search engines that don’t engage in user behaviour tracking or simply resort to using social media, opportunities are lost in the blink of an eye. SEO isn’t just for Google.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.