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Should You Outsource Video Game Development? TagWizz CEO Adrian Gimate-Welsh Reveals the Hidden Benefits of Outsourcing

When it comes to video game development, there are times when the requirements of the project exceed the capacity of the development team. In those moments, outsourcing some or all of the work to a group of experts can benefit the entire team, keeping the project on-track, reducing costs, and removing obstacles along the way.

Video game pioneer and development expert Adrian Gimate-Welsh explains that any kind of software development can benefit from 1 of 3 different types of outsourcing. A company can outsource a whole project when they have a compelling idea but do not have the team to bring the vision to reality. They can outsource management and consulting responsibilities when they are not completely clear about direction or what they need to complete the project. Outsourced experts can provide clear and original perspectives, sharing their expertise to help the company succeed. Finally, they can also outsource the whole production when they have the capital, but lack the personnel or the will to implement it themselves. In this case, they give the entire project to be developed by an outsourcing company in its entirety, and get a whole product in return.

Outsourcing can lead to several benefits for the company. It allows them to remain agile and gives them the ability to creatively pivot when needed. It also speeds up the process of developing a new video game. Finally, outsourcing can be done inexpensively without sacrificing quality – if companies know where to go for help.

Speed and Efficiency

When companies are developing new products or services, moving quickly through the process is essential to save both time and resources. Unfortunately, with a limited staff, a company may be unable to develop products quickly enough, and iterating multiple variations becomes a nearly impossible task.

This is where outsourcing can provide great value to a company, Gimate-Welsh says. Instead of working on a single variation of the product, a company can rely on multiple teams of developers to create many different prototypes, speeding up the development process and creating a more efficient and streamlined system. As a result, companies can quickly move from idea to production, bringing more of their great concepts to market.

Agility and Flexibility

Having an outsourced team of development experts allows a company to not only move quickly through workflows but to remain agile enough to pivot when either obstacles or opportunities arise.

This can open the door to exciting new possibilities for a software company. Instead of placing more responsibilities on their internal team members, overwhelming the developers and slowing down the process, a business can assign non-critical tasks to the outsourced team. 

Because of this, the in-house developers have the time and freedom to work on core areas of the business, develop and launch new initiatives, and focus on the most important aspects of the development process.

How to Find the Best Talent

North American companies that need help developing and launching a new video game often look at the United States, Canada and Europe for “big name” firms with high levels of technical proficiency – and a price tag to match.

For startups, spending all their cash reserves working with big companies is not always the best choice. This is more evident when gauged within the industry’s constant change in game design and art direction, which inevitably lead to adjustments and additional development costs. Some companies with limited capital outsource their operations in low-cost Asian countries, but with communication challenges due to cultural and time zone differences.

Those days are rapidly coming to an end, thanks to an emerging player in the world of video game development: Mexico. 

The country boasts the opportunity for companies to experience the best of both worlds – a personalized, exceptional experience at a price point that supports growing companies and brands. Driven by young and hungry developers, Mexico is quickly becoming the go-to resource for companies seeking affordable and outstanding work.

In Mexico, a growing network of specialists are available to deliver a full-slate of video game development services. From partial or full development to quality assurance, 2D and 3D art to cinematic trailers and visual effects, highly trained and experienced developers can help companies with one component of the process or with start-to-finish development. Many of them also work in the emerging fields of live-ops and server programming.

Best of all: Companies can access this growing network more affordably than at the traditional North American development agencies.

With so many opportunities blossoming in Mexico, businesses are increasingly looking to the country’s growing developer network to solve their most complex problems. And one of the companies that is leading the way is Adrian Gimate-Welsh’s TagWizz.

Whether a company is at the beginning of their journey and needs a video game built from scratch, or they require experts to troubleshoot, debug, and prepare their game for launch across multiple gaming platforms, TagWizz tailors their services to the company’s unique needs.

With offices in Florida and Mexico, TagWizz has tapped into the growing Mexican market, allowing them to deliver an extraordinary product every time.

“There are often people who need our services, but they don’t know exactly how to find those services in a cost-efficient way,” Gimate-Welsh says. “Then they discover, hey, there is this Mexican company that offers incredible services, they are highly skilled, and they are more affordable than Canadian and American service providers.”

Even as TagWizz continues to grow as leaders in the industry, Gimate-Welsh is confident that they will not lose touch with their original mission: to provide the highest level of expertise and care to their clients, helping them reach their most ambitious goals.

To learn more about TagWizz, visit www.tagwizz.com

To learn more about Adrian Gimate-Welsh, visit his LinkedIn.

Founder of Outbrand, the Modern Public Relations Firm. Here to share the stories of entrepreneurs disrupting their industry. If you know someone who deserves to be highlighted email clients@outbrand.co.

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