Connect with us
Apply Now


Six Essential Steps To Build A Six Figures Business

Learn how to build a 6-figure business in six essential steps.

Build a Six Figures Business

It took six failed startups before I found and perfected the blueprint that has helped me launch and scale multiple six and seven-figure businesses. Let me burst a widespread myth for you: building a thriving business isn’t just about stumbling upon a great idea and unleashing it into the world. A great business is built upon solid leadership, good management and the ability to learn from your mistakes. The secret is to create a sizeable customer base and hold onto it through thick and thin. Easier said than done? 

Let me strip it down to the bare bones for you: 

Create A High-Entry Barrier 

If you’re fighting for a share in a low entry barrier, high-competition market, you’re already losing the race. What’s a low-entry barrier market? It’s an industry anyone can enter with little cost to bear. This means you’re facing an increasing hoard of competitors and fighting tooth and nail for a shrinking piece of the pie. 

Creating a high-entry barrier means going after untapped market potential and creating a different, unique sub-niche of your own. That’s what Alberto Perez, Perlman and Aghion did by creating Zumba. And, that’s what Joe de Sena, the founder of the ultra-successful Spartan Race has done by creating a series of gruelling series of race events that have become a hit with the masses. 

Define Your Target Market

Your business concept and your audience flow hand-in-hand. The key to building a successful business is knowing your audience and anticipating their needs. Create a detailed buyer persona. These are your ideal customers. The ones you want to sell to. Find out everything you can about them. Their age bracket, location, yearly income, buying preferences, patterns. You need to understand the unique customer journey they take. Their emotional triggers, psychological needs, wants and fears. Engage with your audience. Ask them questions and look for gaps you can cement. Once you establish a positive feedback loop, you’ll know what approach to take. 

Decide Your Traction Channels

Finding your audience is only half the battle. The next half is getting them to notice and buy your product. This means deciding what traction channels to use. If you’ve done your research, you’d know where you target customer base spends most of its time. Whether they flock to Facebook, read blogs, respond to television commercials or emails, you need to build a strategy around channels that will maximize your conversion rates and drive your desired audience to your own product or service. 

The initial stage is all about awareness and education. The point is to get a small share of audience to notice and buy your product. Once you’ve got your initial audience, you can scale your campaign and build on it. 

Build A Win-Win Community

Building a win-win community is about leaving your ego at the door and giving every employee an equal footing in the company. Instead of filling job descriptions and pigeonholing your team, challenge them and watch them thrive. People enjoy a good challenge. It gives them purpose and helps them belong. Your job is to hire people bursting with potential, give them a north star, and let them chart their own course. As a leader, you can guide them, but encouraging independence promotes a healthy, competitive culture that in return helps the business provide more value to its customers.

Keep Revising Your Sales Funnel

You’ve done it all. You understand your audience, you’ve created a great product and you’re advertising on all the right channels. But, something’s amiss. Your CTR rate is through the roof but the conversion figures are abysmal. Now’s the time to go back to the drawing board. Here’s the thing about running a business. You’ll be going back to square one more times than you can count. You’ll face more setbacks than you can imagine. The good news? It’s part of the process. You’ve got to keep going until you can figure out a solution. Diagnose the problem and keep tweaking your funnel until you’ve created the blueprint that works for you. 

Learn From Others

This one’s a no brainer. Find mentors. People who have the acumen and experience to guide you. People who’ve been through this journey, pack a world of knowledge inside their brains and know the solutions to your problems. The right mentor will not just shape your business, he/she will help you become a better person and leader. Learn to network. Seek people in your field, outside your field, people who can give you a different perspective and people who are mavericks. Learn from your competitors and predecessors. And, especially,  learn from those who are doing it better than you. 

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.