In the last couple of years, the world of marketing has undergone a tremendous amount of change. Ever since social media has gained the center spot in the lives of millions of people around the world, the concept of Influencer marketing has taken the primary spot. However, not everyone knows how to make the best of the trend and that is why seeking expert advice is always better. Michael Starks is one such guru.
Marketing expert Michael Starks has been in the industry for over 10 years and has worked with most notable professionals, models, financial advisors, multi-platinum music artists and more. Today he is considered to be a legend in the influencer marketing industry. His greatest venture is the P.R.Consultancy firm, titled The Gravitas Agency which is all about Influencer Marketing.
The trouble with influencer marketing is that no one knows how to take the first step forward in the industry and make the best of the industry. According to Michael, “Everyone has a gift to share with the world and the first step is to know what your brand is. There are all kinds of influencers, health, beauty, fashion, makeup and more, so you have to find your own calling. As a consultant, I like to help people to share their gifts or brand with as many people as possible. I like being able to provide hope for entrepreneurs and help companies grow and provide new job opportunities for people.”
He then talks about how being involved in the process of creating a profitable social media marketing strategy. Starks says, “I am the bridge between celebrities and business owners who need a little help getting their name out there. I have successfully helped clients get industry insight, leverage connections of celebrities to grow brands faster than they ever thought possible. My extensive experience has led me to create an innovative way for personalities or businesses with newfound fame or notoriety to use the press, social media marketing & influencer marketing in order to grow and monetize their following.”
However, the most important part of influencer marketing is preparing yourself as a brand. As the popular saying goes, ‘Jack of all is master of none’. “Knowing what your page is all about is the most important thing. Don’t run behind what is popular but what you like and love. Have a clear vision in your mind. Then only you can start your journey as an influencer and gain momentum in the field”