Connect with us


6 Tips for Social Recruiting to Accelerate Your Talent Acquisition

social recruiting

Social recruiting is a growing trend and many employers look for candidates across different social media platforms. There are several benefits of recruiting on social media. It supports communication on a personal level between employers and candidates. You can reach out to a wider talent pool by posting on social media and your followers and employees can also share and repost. It’s a good way to build online recognition and get your brand’s personality across.

The three most popular platforms for social recruiting are LinkedIn, Facebook, and Twitter but there are also sites dedicated to specific industries. It’s important to find the best platform for your business so you can find the right person for the job. Here are a few tips for social recruiting in 2021.

Consider Using Akkencloud’s Inbound Talent Marketing

Just like Inbound Marketing is a powerful strategy to drive targeted traffic to your website, AkkenCloud’s Inbound Talent Marketing allows users and agencies to improve brand awareness, leverage social media to reach the target audience, and convert site visitors into leads. This visibility will lead to increased discoverability by potential prospects via search engines and social media sites. Use YOUR own website, job posts, and content to turn visitors into leads and generate more revenue than ever.

Share Plenty of Information About Your Company

Creating accounts on social media gives you the opportunity to share plenty of information about your company. You can add posts about specific jobs or recruitment campaigns that include a link back to your official business page so that potential candidates can get a feel for your company. Include engaging visual content such as photos of your staff and videos.

You could also add employee, client, or candidate testimonials with positive comments about your business. If you hold any events or get involved in the local community, for example, post about these on social media. This information will help give candidates an understanding of your company culture and whether they’re the right fit. In turn, you can also look at their social media profiles.

Boost Your Presence on LinkedIn

LinkedIn had 740 million active users last year, so it’s a good place to start. If you boost your presence on LinkedIn you’ll be able to reach out to a very wide talent pool. Keep your LinkedIn page regularly updated and optimize it for search results. You need to include a compelling “About Us” page, a striking profile picture that represents your brand, and showcase pages about your products or services. Optimize content for written keywords that candidates may search. You can also make the most of great features such as LinkedIn Career Pages. It’s also possible to track your recruitment analytics to improve your hiring process.

Take Advantage of Facebook Ads

Recently those in the industry have definitely witnessed the rise of Facebook recruitment. Many businesses leverage Facebook ads for their recruitment campaigns. There are numerous benefits of advertising on Facebook. First of all, the targeting features are exemplary, you won’t be able to create a more personalized campaign hardly anywhere else. You can choose who to advertise to according to the specific needs of your business. Facebook also has a specific “jobs” tab where employers can post about available roles with more information about the company. It’s completely free to post here but if you would like to further promote the role and company using Facebook ads, you will need to pay a small fee.

Consider Social Recruiting on Twitter

Twitter is also popular for social recruiting. News spreads quickly on this platform so you can get the word out about your job postings. The most effective Twitter job ads tend to be short and snappy with an appealing image to accompany the copy. You can then add a link to your official recruitment page with a compelling call to action. Potential candidates will then be enticed to find out more information about the role. Twitter will show people relevant ads based on how they will interact with them, so it’s important to create a targeted campaign. Here are a few more tips on how to use social recruiting via Twitter

Encourage Followers and Employees to Share Posts

The great thing about social recruiting is that you can turn your followers and employees into ambassadors for your business. Encourage employees to share posts about recruitment and company news so that you build a wider following. Your current followers are also likely to post job ads to potential candidates in a similar demographic, so this could also help extend your reach. You can get your employees and followers working for you especially if they have viable candidates in their networks. It’s also a good way to build trust by using an honest representative of the company.

If your business isn’t already advertising on social media, it’s time to look into the potential benefits. You could reach out to more suitable candidates.

John White is the founder of Social Marketing Solutions. He has contributed over 200 articles to sites like Inc. Magazine, Huffington Post, and Influencive. When he's not tweeting, John enjoys being a dad to his two amazing daughters, playing tennis, and eating Mexican food.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.